Tuesday, February 21 2012
Mobile app revenue growing, but support needed from Google developers
Total mobile app revenues from pay-per-download, in-app purchase, subscriptions and in-app advertising will soar over the next five years, growing from $8.5 billion in 2011 to $46 billion in 2016, according to a new report from ABI Research.
The report also reveals that mobile application revenues from in-app purchases will pass pay-per-download revenues this year. However, app developers and Google need to do more to support in-app purchases if it is to expand successfully beyond gaming-related purchases.
“While there has been a lot of discussion of in-app purchasing, it is a very narrow group of success,” said Mark Beccue, senior analyst for mobile services at ABI Research, New York.
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