US online mobile payments company Boku has launched direct carrier billing with French carriers Bouygues Telecom and SFR, a subsidiary of Vivendi, adding to existing direct billing with Orange France.
The partnership is expected to offer over an additional 32 million French customers the ability to pay for digital goods and services using their existing wireless service account, with the charge appearing on their carrier bill.
Bouygues Telecom and SFR have teamed up to launch a new service enabling consumers to purchase goods online and use BOKU to pay with their mobile phone number. The service, dubbed Internet + Mobile, allows an integrated 2-click purchase process that aims to give online merchants access to a range of price points of up to EUR 10.
Virtually all mobile customers in France have the option to pay for online content and virtual goods from participating merchants using the Boku mobile payments service. A direct connection between the French carriers and Boku provides value-added services to online consumers and merchants, including a secure payment mechanism that provides an alternative payment method for consumers with limited access to credit or debit cards.