PAYMILL chosen as a 2013 Red Herring Top 100 Europe - and launches PayButton

AMSTERDAM | Red Herring announced its Top 100 award winners today, recognizing Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries. PAYMILL, the innovative service provider from Munich, is amongst the winners.


Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, and eBay would change the way we live and work.


“Selecting startups that show the most potential for disruption and growth is never easy,” said Alex Vieux, publisher and CEO of Red Herring. “We looked at hundreds and hundreds of candidates from all across the continent, and after much thought and debate, narrowed the list down to the Top 100 Winners. Each year, the competition gets tougher but we believe PAYMILL demonstrates the vision, drive and innovation that define a Red Herring winner.”


But PAYMILL does not rest on their laurels: Today, the company introduced the PAYMILL PayButton, which allows integrating a payment forms into one’s website much easier. By using the PayButton, PAYMILL users are relieved from designing payment forms, validating and encrypting data. To get started, users simply have to copy and paste one form element into one’s website source code. Paymill flexibly integrates with a merchant\'s website and does not require a customer to be redirected to make a payment. This leads to fewer customer dropouts and significantly higher conversion rates.


The intuitive developer friendly API, the rapid on-boarding process, the highest security standards and the transparent pricing all combined with comprehensive and friendly customer service sets Paymill apart from other online payment solutions. Paymill is the first provider to have brought this simple, user friendly technical solution to Europe.


About Red Herring Top 100 Europe

Each year, Red Herring’s editorial staff evaluates companies on both quantitative and qualitative criteria, such as financial performance, technological innovation, management quality, overall business strategy and market penetration. This assessment is complemented by a review of the track records and standings of similar startups in the same verticals, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.


About Paymill

Paymill GmbH was founded in Munich, Germany, in June 2012 by Mark Henkel. The management team is complemented by Dr. Stefan Sambol, Jörg Sutara and Kilian Thalhammer. Paymill operates in 34 countries across Europe and other regions. The company is currently funded by Rocket Internet, Holzbrinck Ventures, Sunstone Capital and Blumberg Capital. For more information visit

Press contact: Nina Blasberg Tel. +49 (0)89 / 599 789 – 13


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