Brussels | With more than two out of three consumers researching their purchases online before going to a brick and mortar store, the convergence between online retail and physical points of sale is a major growth and value-added vector for merchants, retail chains and their point of sale networks, whether franchised or branches.
In response to this trend, the agence Evoke, which provides the “web to store” solution Smart Traffik, and Be2bill, the Rentabiliweb Group's payment solution, have launched a "Click & Collect" software solution that directly incorporates the payment function.
This solution allows merchants to offer their clients innovative payment and collection scenarios:
- online reservations with total or partial online payment and collection at a point of sale;
- online reservations with partial or total payment at a point of sale.
An IFOP study also shows that more than 90% of consumers would use the Click & Collect option if it were offered on retail chain or brand desktop or mobile websites*.
Another major advantage of Click & Collect is that it provides major networks and retail chains with a turnkey solution for monitoring and breaking down web-driven revenues and sales for a multi-chain or multi-channel network. Each sale can thus be linked to a sign, a retail chain and one of the chain's stores.
"With this new solution Rentabiliweb can now offer its payment card service to even the most extensive European franchise networks.” Thibaut Faurès Fustel de Coulanges, CEO of Rentabiliweb Europe.
"Store location, stock level indicators, store pick-up management, reporting, matching of sales to chains and channels are the key functionalities demanded by consumers. We have been working on this Click & Collect project for a long time, as we are aware of the importance of having a cross-channel strategy. Until we met Rentabiliweb, we had not found a payment solution provider who could manage the associated challenges. With Be2bill, we can now incorporate all the payment functions into our solution, both for desktop and mobile web users." Thomas Le Guyader, EvoKe Cross Channel Expert.
The solution is already operational. Numerous chains and brands have entrusted EvoKe with deploying their web to store initiatives, both in France and in Europe, including Carrefour Drive, Europcar, La Maison des Travaux, Speedy and SuperDry.