Digital River introduces expanded e-commerce offering for games

US-based global e-commerce services company Digital River has introduced an expanded global e-commerce offering for games which includes stand-alone online payments services and an in-game commerce solution.

Digital River’s commerce package supports a wide range of direct-to-consumer strategies and monetization models, including global online store implementations built to handle large traffic spikes and high-capacity online order processing; an in-game commerce solution to manage multiple virtual economies and currencies across a variety of platforms, including social networks, such as Facebook and Google+, HTML5, as well as the web, mobile devices and tablets. The in-game solution also features virtual goods stores, intelligent wallets and fraud and user management capabilities.

Another capability included in the commerce package is the global online payment service that addresses the entire payment lifecycle via a single connection to multiple payment services. Part of the Digital River World Payments solution, these services range from checkout page optimization, real-time fraud detection, solutions for managing PCI exposure and currency risk to back-office reconciliation services and business intelligence tools.

Furthermore, Digital River has created a tool that generates customized game monetization plans dubbed the Digital River Monetization Action Planner (MAP), to enable game publishers and developers to document their current monetization strengths and identify revenue gaps.

In July 2011, Digital River has been awarded an approved payment institute license for its Digital River World Payments solution, in accordance with the European Commission’s Payment Services Directive (PSD) regulatory initiative.

Digital River provides e-commerce services, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. The company’s platform offers website development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfilment, multi-lingual customer service as well as reporting and strategic marketing services.

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