Large UK Retailer chooses by Visa

LONDON - UNITED KINGDOM | Visa Europe and WorldPay announced last month that from late 2013*, customers of Dixons Retail will be able to make purchases on the Currys and PC World websites using the by Visa digital wallet.

Dixons Retail plc is one of Europe's leading specialist electrical retailing groups. Its Currys and PC World brands are the largest specialist electrical retailing and services operators in the UK & Ireland. by Visa, the innovative new wallet service developed by Visa Europe, will be offered to consumers by banks across Europe. The service will be available in the UK and Spain from the end of 2013, with other markets to follow.


Duncan Olby, Senior Vice President, Visa Europe said: “The retail community is incredibly important to us and we've designed by Visa to improve sales for retailers. by Visa is fully optimised for mobile e-commerce, easy to use and gives shoppers confidence and peace of mind when they pay online because we shield their card details. We’re delighted to have Dixons Retail on board to help us improve the online shopping experience for customers in the UK.”


Ron Kalifa, Deputy Chairman, WorldPay comments: “Consumers expect retailers to provide secure and seamless checkout experiences online. The introduction of by Visa to Dixons Retail payment portfolio is indicative of consumers’ increasing familiarity with digital wallets to pay for goods and services online. Payment acceptance through by Visa enables Dixons Retail to provide its customers with their preferred method of payment and, most importantly, gives the consumer additional confidence that the transaction is completed in a secure environment with a known and trusted brand. This results in simpler, faster and better usability for customers making online transactions.”


The fast and simple by Visa payment experience allows consumers to complete online transactions through the internet browser on a PC, laptop, tablet, or smartphone in a simple and easy manner. Full customer card details are not passed on to the retailer, helping encourage consumers to feel safe when shopping online. In addition to the improved customer journey, the streamlined online checkout experience is also designed to reduce basket abandonment and, in turn, increase sales conversions for merchants.


Payments processor WorldPay is a key development partner in the delivery of the by Visa proposition in the UK.


*Subject to development timetable.


About Dixons Retail

Dixons Retail is one of Europe's leading specialist electrical retailing and services groups, employing 36,500 people in 16 countries. More than 100 million customers shop us every year, online and in our c.1,100 stores.


Widely acknowledged as outperforming the market, Dixons Retail has built a successful and sustainable multichannel approach to electrical retailing. Focused on the customer, the business offers a comprehensive range of after sales services, including support from Knowhow, the UK's leading provider of technology solutions, support, expertise and repairs. Business-to-business services are provided through PC World in the UK. As market leader in the Nordics, the business enjoys a superb reputation for first class customer service, a cost effective supply chain, strong retail sites across four countries and great supply relationships.


Dixons Retails’ brands include Currys, PC World and Knowhow in the UK and Ireland. Customers shop with Elkjøp in the Nordic countries, UniEuro and PC City in Italy, Kotsovolos in Greece, ElectroWorld in central Europe, and across Europe. Aiming to deliver an unbeatable combination of Value, Choice and Service, the company is proud to stand shoulder-to-shoulder with millions of customers whilst delivering a truly multichannel shopping experience.


For more information about Dixons Retail plc, please visit


About WorldPay

WorldPay is a leading global provider of payment and risk services, processing millions of transactions every day. WorldPay is a unification of seven leading retail payment solutions and offers a range of services including acquiring, gateway, alternative payments, risk management, and mobile payments. WorldPay became an independent company in December 2010.


For more information about WorldPay please visit

Twitter: @WorldPay



About Visa Europe

Visa Europe is a payments technology business owned and operated by member banks and other payment service providers from 36 countries across Europe. Visa Europe works at the forefront of technology to create the services and infrastructure which enable millions of European consumers, businesses and governments to make electronic payments. Its members are responsible for issuing cards, signing up retailers and deciding cardholder and retailer fees.


Visa Europe operates a high volume, low cost business model that provides services to its members. Its surplus is reinvested into the business and used to improve capital and reserves. In the last six years, Visa Europe has invested over €1 billion in new technology and infrastructure.


Since 2004, Visa Europe has been independent of Visa Inc. and incorporated in the UK, with an exclusive, irrevocable and perpetual licence in Europe. Both companies work in partnership to enable global Visa payments. As a dedicated European payment system Visa Europe is able to respond quickly to the specific market needs of European banks and their customers - cardholders and retailers - and to meet the European Commission’s objective to create a true internal market for payments.



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