SYDNEY - AUSTRALIA | Yesterday at the Online Retailers Conference and E-commerce Expo MasterCard announced a key milestone in the evolution of its digital payment service, with 16 of Australia’s leading payment service providers confirming they will introduce MasterPass across their customer base.
A huge step in the evolution of digital payments, this roll-out will grant thousands of Australian merchants across different e-commerce categories the option to opt in for the MasterPass button, giving their customers the ability to purchase items swiftly, easily and securely online.
Australian consumers will have the ability to make a payment from wherever, and whenever they want, with leading providers such as; Advam, ANZ, Ashop, BuyReply, Card Access Services, Commonwealth Bank, Ctel, EstarOnline, eWAY, IP Payments, Merchant Warrior, NAB, NoQ, Paycorp, Payment Express and Powerfront agreeing to integrate with the MasterCard scheme. This will enable more online and multi-channel retailers to have the tools to take full advantage of the growing online and mobile commerce market.
Asserting their growing presence as a leader in the online payments space, this week MasterCard will for the first time showcase their suite of MasterPass products at the Online Retailers Conference and E-commerce Expo in Sydney. Speaking at the conference about convergence and innovation, MasterCard’s Head of Market Development and Innovation for Australasia, Matt Barr, predicts a rapid uptake of the technology.
“Having so many technology partners onboard illustrates the increasing consumer demand for digital wallets,” he said. “MasterPass technology offers shoppers peace of mind that their personal details are safe, as well as a wider selection of payment options and quicker transaction times, which can ultimately translate into increased customer satisfaction and an uplift in sales. We expect that these technology partners are the first wave of many to come onboard.”
The future of digital payments
Unveiled in Australia in February this year, MasterPass technology brings together all of the ways consumers pay for things, from traditional plastic cards to digital wallets, and gives them the ability to make a payment from wherever they are with one simple experience. By using MasterPass technology, online merchants can speed up the checkout process, helping to reduce the number of abandoned shopping carts and enabling shoppers to take shortcuts to easily access all their payment, loyalty and shipping information.
The newly-signed technology partners to possess the MasterPass button over the coming months span a range of sectors from fashion, general retail and hospitality brands, to electronics and appliances, through to airports and national car parking operators. This includes IP Payments, a leading supplier of corporate payments technology.
MasterPass: 'improves payment user experience'
Mark Lewis, Director of IP Payments, describes the partnership as a great win for IP Payments customers. “With a great deal of industry attention being placed on mobile wallets and the increasing demand from customers to access these solutions, IP Payments is extremely excited to be able to offer MasterPass to our customers. This further expands the number of payment channels they can offer their end users while providing a fast, intuitive contactless payment user experience.”
“MasterPass brings to our enterprise customer base a new payment channel for simple consumer transactions, but more importantly a channel that will enhance their cashflow through improved relationships with their end customers. IP Payments will make this mobile wallet offering available across our range of payment, accounts receivable automation and PCI-complaint products over the coming months.”
If you are interested in finding out more about how MasterPass Digital Wallet Services could benefit your business needs please contact your payment service provider or email email@example.com for more information.