The Send Money app offers people the chance to send money, along with an e-card, photos, videos and messages, to friends and family members for things like birthdays.
Users just visit the app page on Facebook, select a card for the occasion and choose a recipient. Then they log-in to their PayPal account within the app, choose the dollar amount and click send. The card is immediately posted to the recipient's wall though the message is kept private.
PayPal claims that 80% of its active users are also regularly on Facebook while Americans send 500 million e-cards a year so it "is going to where friends and family connect now," says JB Coutinho, senior product marketing manager, PayPal, in a blog.
Coutinho continues: "In a world that's turning increasingly to social media, we are giving our customers the flexibility to send their money to whoever they want, whenever they want and for whatever (occasion) they want."