SAN JOSE, CA and SEOUL, SOUTH KOREA | 17wind, China's first privately-owned online lottery provider, has signed an exclusive contract with Danal to enable payments on its site using Danal's mobile payment solution. Danal, the parent company of BilltoMobile, is the pioneer and global leader in e-commerce mobile payments, having processed an unmatched $7 billion in transactions.
Online Lottery Market
In 2012, the online lottery market in China was estimated at USD 4.8 billion (CNY 30 billion) and was comprised entirely of government-owned enterprises. Due to recent policy changes in China, privately-owned enterprises can now also offer lottery services. Local experts believe this change will result in explosive growth in the market, which is already on course to reach USD 13 billion (CNY 80 billion) in 2013. 17wind is the first private enterprise to be licensed for online lottery services in China; and Danal's mobile payment solution, DanalPay, is enabling all 16 lottery models available through 888.17wind.com.
Alternative Payment Solution
"Danal's diverse mobile and alternative payment solution caters really well to the Chinese market and is therefore very well-received by all local companies," said Jin Gon Jo, Head of Danal China. "Bringing mobile payments to 17wind's online lottery service is an exciting new segment and we are looking forward to an accelerated growth in the coming months."
Danal's Multichannel Payment Options
For over 13 years, Danal's commerce solutions have been providing consumers the flexibility to pay with ease at home or on the go. Danal enables consumers to use credit cards, prepaid cards, bank debit, carrier billing or any payment option that consumers prefer. Using Danal's mobile payments solution, consumers can confidently and seamlessly make purchases at restaurants, convenience stores, mobile app stores, and retail shops using their mobile device. This enables merchants to offer a consistent brand experience to their consumers.
"By venturing into mobile payments for lottery services, Danal has proven yet again that it is the pioneer and global leader in mobile commerce solutions," said Jim Greenwell, President and CEO of BilltoMobile. "We have had enormous success powering mobile payments in a number of different verticals and geographies, and we expect this success to grow multifold with this launch."
BilltoMobile is the premier provider of carrier-integrated mobile payment solutions worldwide, enabling the purchase of digital goods and services on PC, tablet and mobile phones. BilltoMobile's consumer-facing technologies promote smooth customer acquisition and conversion through easy, intuitive product design that helps thousands of businesses monetize their customers and grow their market share. BilltoMobile is the US subsidiary of Danal Co. Ltd., the pioneer and global leader in e-commerce mobile payments globally, having processed an unmatched $7 billion in transactions for over 10,000 merchant partners. Danal is listed on KOSDAQ:064260. BilltoMobile is headquartered in San Jose, California, and Danal has offices worldwide.
For more information about BilltoMobile's platform, leadership team, merchant and reseller services, please visit www.billtomobile.com, email: firstname.lastname@example.org