Since 2009, we’ve been seeing an increase in the amount of shopping taking place on Thanksgiving Day. While Black Friday and Cyber Monday are typically the most popular holiday shopping days, PayPal saw more people shop for deals from the comfort of their couches and mobile devices after Thanksgiving Day dinner. In the U.S., consumers shopped on mobile most frequently between 6:00 p.m. and 7:00 p.m. PST on Thanksgiving.
- On Thanksgiving, consumers around the world shopped on mobile most frequently between 1:00 p.m. and 2:00 p.m. PST.
- Thanksgiving 2011 resulted in a five-fold (511%) increase in global mobile payment volume compared to Thanksgiving 2010.
- There was a more than three-fold (350%) increase in the number of global customers shopping through PayPal mobile on Thanksgiving 2011 compared to last year.
- Shoppers in these cities made the most mobile purchases through PayPal on Thanksgiving 2011:
New York Houston Los Angeles Miami Chicago