NEWSROOM by Visa launched in Australia before year end

SYDNEY | Last July, Visa announced plans to launch its new digital wallet service, by Visa, in Australia later this year, making it easier for consumers to shop online. by Visa will offer consumers a simple and secure way to pay online by entering a single username and password, eliminating the hassle of entering personal details across multiple merchant websites. by Visa launched before Christmas 2013

Vipin Kalra, Visa’s Country Manager for Australia, said “Building on the successful launch of in the US, Visa is now set to deliver this new service to Australian consumers in time for Christmas 2013. “Consumers are increasingly shopping online where they are faced with a cumbersome checkout process, and need to enter personal account information repeatedly when making a purchase. streamlines the process and addresses the growing consumer desire to shop online from any device with ease and simplicity. “ will take the friction out of online payments, benefiting both the consumer and the merchant.”


Payment Method by Visa

Visa’s new digital wallet service allows consumers to:

  • Securely store their existing Visa and other payment cards
  • Store and use multiple shipping addresses
  • Set transaction alerts for Visa cards based on spending thresholds and other criteria
  • And, over time, opt-in to additional features. by Visa reducing online shopping cart abandonment can be accessed via PC, smartphone or tablet, with personal account information protected by layers of security within Visa’s industry-leading network. There will be no fees for consumers to enrol or make purchases using Greg Storey, Visa’s Head of for Asia Pacific, Central Europe, Middle East and Africa, said will change the way consumers shop online, and it can benefit merchants by streamlining the checkout process and reducing abandonment of online shopping carts.


Improve eCommerce checkout experience

“We intend to offer to all Australian eCommerce merchants. We’re excited about improving the eCommerce checkout experience and helping to boost the sales of Australian merchants who are investing in improvements to their eCommerce sales channel. “The initial reaction we have had from merchants has been fantastic. We have a number on board already, including JB Hi-Fi, Cotton On, City Beach and Lorna Jane, who will participate in to provide their online customers with a convenient and secure way to pay,” he said.


Embracing the Digital Age

More than 40 financial institutions have also agreed to partner with Visa to offer to their customers, including ANZ, National Australia Bank, Westpac, Suncorp, Citigroup and ING Direct. According to ANZ, digital and mobile technology is central to banking. "Digital and mobile banking technology has become central to banking, as more and more people embrace the digital age. These changing customer behaviours are shaping our banking channels and the way in which we interact with our customers,” said Marj Demmer, ANZ General Manager, Cards and Payments. "Visa’s new digital wallet service aligns with our digital focus and we're pleased to be partnering with them on the launch of which will provide our customers with a new, easy and secure online shopping solution,” she said.


Digital Wallet optimises online and mobile shopping 

David Lindberg, Chief Product Officer, Australian Financial Services, Westpac, said "Helping to make the customers shopping experience easier is really important to us. Westpac is excited to be able to offer our customers a more convenient way to pay using their mobile phone or online." Mr. Storey added, “It is our long-standing relationships with financial institutions and merchants that put us in a strong position to deliver a great digital wallet experience for the online shopper”. is the latest in the evolution of payment technology solutions from Visa, whose vision is to become the best way to pay and be paid for everyone, everywhere.


For more information, visit



List of by Visa participating financial institutions:

Australia and New Zealand Banking Group Ltd (ANZ), National Australia Bank Ltd (NAB), Westpac Group – St. George Bank, BankSA and Bank of Melbourne, Citigroup Pty Ltd, Suncorp Metway Ltd, ING Bank (Australia) Ltd, Australian Settlements Ltd (ASL) – Wide Bay Australia Ltd, Arab Bank Australia Ltd and SGE Credit Union Ltd, GE Capital Finance Australia, Greater Building Society Ltd, Heritage Bank Ltd, IMB Ltd, Indue Ltd – BankVic and Coastline Credit Union, Investec Bank (Australia) Ltd, Macquarie Bank Limited, Bendigo and Adelaide Bank Ltd, Cuscal Ltd – Swan Hill Credit Union Ltd, Firefighters and Affiliates Credit Co-operative Ltd, Warwick Credit Union Ltd, The Broken Hill Community Credit Union Ltd, South West Credit Union Co-operative Ltd, Police Bank Ltd, Circle Credit Co-operative Ltd, Horizon Credit Union Ltd, Wyong Shire Credit Union Ltd, Select Credit Union Ltd, First Option Credit Union Ltd, Lysaght Credit Union Ltd, Laboratories Credit Union, Quay Credit Union Ltd, Lombard Finance Pty Ltd, Goulburn Murray Credit Union Co-operative Ltd, The Capricornian Ltd, Maritime Mining and Power Credit Union Ltd, Macquarie Credit Union, Australian Defence Credit Union Ltd, Queenslanders Credit Union, People’s Choice Credit Union, Credit Union SA Ltd, bankmecu, Credit Union Australia Ltd and Defence Bank.


Media contacts:

Lisa Brown or Kirilly Mallard, Porter Novelli on behalf of Visa, 0419 978 877 / 0412 449 307, /

Teneille Rennick, Visa,


About Visa

Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 30,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit





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