LONDON | Following the success of direct carrier billing implementations with Windows Phone Store in Spain and Germany, Telefónica’s Global Payment System is now live allowing O2 customers in the UK to use ‘Charge to Mobile’ when making a mobile purchase through the Microsoft Windows Phone Store.
For e-commerce, m-commerce and in-app purchases
Whether buying digital services from a website, mobile site or within an application, Charge to Mobile enables the customer to simply pay via their mobile phone bill or prepaid credit. Charge to Mobile is automatically available to all O2 consumer customers, with no requirement to register for the service.
Alternative Mobile Payment Method Appreciated by Shoppers
Enabling mobile payments has proven to increase revenue for the Windows Phone developer community as the customer experience encourages propensity to spend. The advantage of offering an alternative to bank card payments has been well received by customers who value the speed and simplicity of the transaction.
Carrier Billing Drives Developers' Revenue
According to data from a Kantar Worldpanel ComTech report for the three months leading up to August this year, Windows Phone-based devices accounted for close to 12% of smartphone sales in Telefónica’s European territories including the UK, Germany and Spain. In addition, Windows Phone developers earn three times more revenue per active user on average in markets where carrier billing is offered (and six times more revenue on average in emerging markets where credit card usage is more limited).
Charge to Mobile
David Plumb, Digital UK Director at Telefónica said: “Charge to Mobile supports our digital strategy and we’re delighted to add Microsoft to our growing portfolio of technology companies who offer it. The service allows us to put digital at the heart of the customer experience, offering them a fast, easy and safe alternative to credit or debit cards.”
The Charge to Mobile payment service for the Microsoft Windows Phone Store is now live across a number of Telefónica’s operating businesses. The new higher pay-out rates also enable merchants to offer consumers a wider range of services payable to their mobile.
Sourced from O2 news.