Brazil by far the largest ecommerce market in Latin America

HAMBURG | The recent "Brazil B2C E-Commerce Report 2013" by provides the latest information about consumer purchases of goods and services online in the largest South American ecommerce market. The report reveals that Brazil is by far the largest ecommerce market in Latin America.


Middle Class drives Brazilian ecommerce growth

B2C ecommerce has benefitted from the growth of the middle class in Brazil, but consumers from lower income groups also have begun to be comfortable shopping online. There were over 40 million online shoppers in Brazil in the first half of 2013, with the number expected to top half a hundred millions by the end of 2013.


Brazilian eCommerce Market

The Brazilian eCommerce market grew by 20% in 2012 to a total of 11.5 billion USD dollar, with 25% growth expected for 2013, to reach almost $15 billion. Internet penetration encourages further growth of eCommerce; over half of the population is expected to be covered by Internet access by the end of this year. Price comparison websites were popular among internet users, with the highest ranking site having more visitors than the sites of top retailers. The leading product category among purchasers in Brazilian ecommerce in 2012 was household appliances, however, in the first half of this year fashion and accessories went to the forefront in sales.


Mobile Commerce and Cross-Border Shopping

Among the noticeable trends on the growing internet sales in Brazil are mobile commerce and cross-border shopping. In the first half 2013, the mobile channel almost tripled its share on total ecommerce sales, and the penetration of smartphones and tablets continues. Moreover, cross-border online shopping was popular in Brazil. The most purchased product categories in 12 months to July 2013 were computer hardware and personal electronics; the most popular countries to shop from were the USA and China.


Credit cards preferred online payment method in Brazil

Regarding delivery options, over half of the online orders placed in 2012 were with free delivery. Of the popular online payment methods in Brazil, credit cards were most used, followed by Boleto Bancario, an alternative payment method using the local interbank payment system.


Brazilian Market Potential 

Brazil based merchants such as online marketplace MercadoLibre, B2W digital with several ecommerce platforms and Buscape, a price comparison website, have strong positions on the Brazilian market. These local players were increasingly challenged by international companies, such as Wal-Mart and eBay, which were attracted by the market potential, especially in anticipation of the 2014 World Cup and 2016 Olympics.


Brazilian eCommerce Regulations

As the ecommerce industry has become more significant, the Brazilian government saw the need to update its regulations: since May 2013, online shops in the country are obliged to provide a registration number and full contact details for the customers’ convenience. Even though the rules for eCommerce have changed and there are logistics and payment challenges to overcome, merchants and consumers both are increasingly comfortable with online retail sales.


For more information on the Brazilian eCommerce Market see Brazil B2C E-commerce Report 2013 by



? has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E- Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.




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