paysafecard enters Bulgaria

VIENNA, SOFIA, LONDON | paysafecard group, Europe’s leading prepaid payment provider, continues its course of growth. Its market entry into Bulgaria sees the company add one of the few remaining EU countries in which it is not present yet. In Bulgaria, the use of online payment method paysafecard is always linked to the account 'my paysafecard'.


My paysafecard

my paysafecard allows customers to manage all of their purchased PINs and remaining credit from a single account. In addition to its simple and secure payment process, which requires neither a bank account nor a credit card, my paysafecard users benefit from a greater overview of their balance and past payments.


paysafecard: Online Payments by Username and Password

Just like using paysafecard itself, registering for my paysafecard is free and can be undertaken at After registering, customers simply have to verify their personal details once by presenting their ID card at a sales outlet. A specially developed web service makes it possible to immediately verify a customer's identification – whereupon customers can quickly and simply make online payments by entering a username and password.


paysafecard's European Expansion

"Our launch in Bulgaria sees us add another important Eastern European market in which a safe and secure prepaid payment method has been long awaited. According to our close analysis, the country offers enormous potential in the realm of alternative payment solutions and we expect rapid adoption and strong demand for our product," comments Michael Müller, CEO of paysafecard group, on the expansion.


Sales Partnership with Bulgarian Easypay

A partnership with Easypay – a licensed and highly successful payment institute on the Bulgarian prepaid market – is an essential step towards providing across the board availability. This enables the purchase of paysafecard PINs and the identification process at over 1,000 Easypay shops right from the start. Further sales outlets and trade partners will soon follow. In addition, the new paysafecard app is available in English for the Bulgarian market. Its built-in sales outlet finder makes it possible to quickly and simply find the nearest sales outlet.


About paysafecard Wertkarten AG is based in Vienna with subsidiaries in London, Dusseldorf, Lucerne, New York, Mexico City and Buenos Aires, among other places. The company was founded in Austria in 2000. The company is now present in 36 countries at over 450,000 sales outlets worldwide with its core product paysafecard. paysafecard is a prepaid online payment solution which anyone can use. No bank account or credit card is necessary. The paysafecard 16-digit PIN is all that's needed to complete a payment transaction. paysafecard can be used at 4,000 online shops. The company has become the European market leader in prepaid payment solutions with the brands: paysafecard, YUNA and Happy Schenkcard. In 2012, it was awarded Paybefore Awards for Best Digital Currency and Most Innovative Prepaid Solution. 2013 brought victory in the category of Best Consumer Value.






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