LONDON | Ogone, an Ingenico company and leading global online payment services provider unveiled new research announcing continued growth in European online and mobile payment markets.
5 European eCommerce Markets Compared
Comparing five major EU ecommerce markets: the UK, Germany, France, Belgium and The Netherlands, payments specialist Ogone’s new report entitled 'Online & mobile payments: New opportunities & threats' explores differing regional and cultural attitudes towards online and mobile transactions, as well as the use of fraud management and prevention tools by ecommerce businesses.
Fraud prevention as a key consideration for UK businesses
- 71% of UK consumers have purchased online in the last 12 months – 2nd highest rate in Europe
- 80% of UK businesses surveyed wish to eliminate fraud altogether
- Only 22% of UK businesses happy to rely on shopper authentication such as 3-D Secure
The UK retailer commitment to online commerce grows
According to a recent European Commission report, the UK had the second highest rates of online sales with around three quarters of consumers (71%) purchasing something online in the last 12 months. That compares to The Netherlands (which was top with 74%); Germany (63%); France (58%) and Belgium (44%). Mobile is definitely providing the impetus for increase of e-commerce. The growth of mobile-commerce is buoyant in the UK: 12% of all e-sales were made with a mobile phone, tripling from 4% in 2011, and 0.9% in 2010.
Fraud prevention: varying attitudes and practices across Europe
With the continued growth in ecommerce and ever evolving fraud patterns, most ecommerce businesses rely on fraud prevention strategies in order to protect against attacks and maintain and secure sales. However, a worrying 14% across those surveyed in Europe by Ogone had no specific fraud management process in place. According to the Ogone research, in the UK, ecommerce businesses aspire to complete fraud prevention rather than pragmatism. 80% of UK e-Commerce businesses surveyed were clear that their aim was to eliminate fraud altogether.
Threat of Fraud
Julian Wallis, Head of Sales in the UK and Ireland at Ogone commented: “With the increased opportunity of e-commerce comes the inevitable increased threat of fraud and security issues. Our research shows that in the UK, the attitude towards introducing effective online fraud prevention measures are taken very seriously. UK ecommerce businesses see that hard-earned profits are, of course, impacted by the existence of online fraud. Any ecommerce business wishing to sell their products internationally needs to ensure they are properly protected against payment fraud”.
Comprehensive Fraud Management Tool
Only 22% of UK businesses surveyed were happy to rely on shopper authentication such as 3D Secure (a facility which verifies authenticity by initiating a redirection to the website of Bank/credit card company that issued the card). 34% wanted a fraud management tool that covers the main liabilities, but accepted they may be vulnerable to more complex fraud. As the most fraud conscious Europeans surveyed, 37% of those UK businesses surveyed wanted “the most comprehensive fraud management tool possible to protect my business from complex fraud” This was around double of those in Belgium (18%); France (18%); and Germany (29%) and more than ten times those surveyed in the Netherlands.
The full report can be downloaded here
This research was completed in Q2 2013 and consisted of 253 European merchant respondents. The breakdown per country was as follows. UK (16%); Belgium (27%); France (27%); Germany (16%) and the Netherlands (14%).
Ogone, an Ingenico company, is a leading global online Payment Service Provider. More than 42,000 businesses in over 70 countries worldwide use Ogone to manage and secure their online and mobile payments, help prevent fraud and drive their business. Ogone’s scalable solution allows their customers to increase their checkout conversion and help them enhance sales, both domestic and cross-border.
Ingenico is a leading provider of payment solutions, with over 20 million terminals deployed in more than 125 countries. Its 4,500 employees worldwide support retailers, banks and service providers to optimize and secure their electronic payments solutions, develop their offer of services and increase their point of sales revenue. More information on www.ingenico.com | twitter.com/Ingenico.
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