MasterPass Digital Service launched in Brazilian market

SAO PAULO | MasterCard is introducing MasterPass™ to the Brazilian market. MasterPass is a digital service that allows consumers to use any payment card or enabled device to discover enhanced and secure shopping experiences with just a click, tap or touch – online, in-store or anywhere.


Simplifying  Checkout

MasterPass eliminates the need for consumers to enter detailed shipping and card information to complete their online shopping at MasterPass merchant sites. Consumers can securely store MasterCard and other branded credit, debit and prepaid card information, address books and more. This simplifies the process of completing a transaction from any connected device, particularly those with smaller screens.


MasterPass fits Digital Lifestyle

“Consumers are embracing a digital lifestyle and, to meet this shift, shopping and payment experiences need to evolve. With MasterPass, all connected devices can become shopping devices, and allow consumers to make purchases from any location”, says Marcelo Tangioni, vice president of Products at MasterCard Brazil and Southern Cone.


MasterPass Wallet

With a single click of the MasterPass button on a retailer site, the consumer can access their wallet of choice and authenticate with a password to checkout. In addition to MasterCard cards, consumers can use other branded credit, debit, prepaid and private label cards.


MasterPass Acceptance

For retailers, MasterPass provides a faster, easier way to check out their customers, and increase sales without significantly changing the way they currently process payments. “MasterPass also permits each establishment to customize and decide on the most important purchase experience for its consumer and for its business. All this with the guarantee and strength that only a global processing network can offer,” adds Tangioni.


MasterPass Suite of Services 

  • MasterPass checkout services – provides retailers with a convenient way to accept electronic payments online and in-store from any MasterPass connected wallet. When in-store, MasterPass will work with NFC and QR codes to provide consumer choice about the best way to pay, whether with cards or mobile.
  • MasterPass connected wallets – providing banks, retailers and other partners with their own branded MasterPass wallet or ability to connect their proprietary wallet to the MasterPass acceptance network.
  • MasterPass value added services – enriching the shopping experience before, during and after checkout, integrating services such as loyalty programs, as well as Priceless offers and experiences.

'Safer, Smarter and Easier'

“As one of the biggest virtual stores in Brazil, we always work to offer our clients the best experience possible. Today, the purchase process needs to be increasingly simpler, whether at the moment of registration, payment, shipment or after-sales. Thus, MasterPass became the ideal partner to offer a safer, smarter and easier way to buy over the Internet,” Marcelo Volpe, CEO at Girafa.


Convenience For Consumers | Increasing conversion

“Maxipago!’s mission is to provide more efficient payment solutions for the Latin America region. Therefore, innovation is also part of our DNA. MasterPass is a perfect combination of innovation and efficiency, providing convenience and safety for consumers while increasing conversion, sales and loyalty for merchants”, Svante Westerberg, CEO and co-founder of maxiPago!


About MasterCard

MasterCard (NYSE: MA),, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.


For more information

Andrea Denadai, MasterCard (55 11) 5508 8256

Bruna Souza, MasterCard (55 11) 2360-4811


Sourced from MasterCard Newsroom, December 3rd 2013



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