LONDON | Computop has analysed payment patterns across its global payments network in Europe for the period 1 November 2013 up to 10 December 2013 compared to the same period in 2012. The findings show a healthy expansion in the main Eurozone ecommerce markets, but a slowdown in overall UK online sales in the run-up to Christmas 2013.
Computop Key Findings
Most significantly, for the period analysed, online merchants in Europe experienced a growth in turnover of 35 percent compared to 2012 - the comparative figure for growth in 2012 over 2011 only showed a growth of 16% - whilst the UK showed a decrease of 23%, but at the same time basket values grew by 22%.
- UK shows a decrease of 23% in sales but overall basket values increase by 22%
- Online sales in Eurozone up 35% on 2012 for pre-Christmas period
- Biggest winners are consumer electronics with sales up 18 %
Differences between online sectors
The research, drawn from Computop’s global Paygate payments network, which handles 91 million transactions per annum, worth over USD eight billion, also showed that within these figures some retail sectors where doing better than others. Approximately 4.4 million orders with a value of 450 million Euro were used for this research and for further analysis. For example, the biggest winners in growth were merchants in the consumer electronics market, which showed 18 percent more orders and average basket values that increased by 89 percent. However, the fashion industry was far less successful, with the exception of the large brands which continue to grow sales, and showed an overall decrease in turnover by 8 percent compared to 2012.
'Increase in basket value is good news'
Speaking about the findings, Ralf Gladis, CEO of Computop, said; “These figures are good news for online retailers in Europe, even in the UK, the increase in basket values is good news and possibly means that a surge in last minute Christmas shopping can be expected as many retailers are predicting. The research also seems to suggest that the mood amongst consumers in Europe seems much more positive than in 2012, and reflects the more positive economic figures coming out of Europe this year. However, even in the weaker European economies, online sales for this Christmas are showing signs of growth over 2012. The interesting question will be to see whether the increasing online turnover in Europe this year is real growth or only a shift from mortar stores to buying online.”
Computop is a leading global payment service provider (PSP) that provides compliant and secure e-commerce, Point of Sale (PoS), m-commerce and Mail Order and Telephone Order (MOTO) payments globally. The company, founded in 1997, is headquartered in Bamberg, Germany, with local teams in the US, UK and China. Computop processes transactions totalling $8+ billion per year, for over 2500 large international merchants within industries such as retail, travel and gaming. Global customers include C&A, Fossil, Metro Cash & Carry, Samsung and TUI. In order to provide a complete multichannel solution for merchants, Computop has an international partner network and a global banking portfolio providing merchants with a seamless and secure transaction process, including its recent acquisition of assets from EOS Payment and Otto Group to provide payment services for merchants previously using the EOS Payment system. Please visit Computop.
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Article sourced from Computop, December 16th, 2013