HOOFDDORP - Netherlands-based payment services provider GlobalCollect has witnessed an increase of 96.7 percent in its daily transaction volume in the US during the 2011 Thanksgiving holiday.
The company’s US Thanksgiving day transaction volumes have registered a 74.6 percent year-over-year growth. Although Thanksgiving is a national holiday in the US, transaction volumes outside of the US market have also increased significantly. Outside of the US, GlobalCollect has seen its transaction volume jump by 39.3 percent this year as compared to 20.3 percent recorded in 2010.
The traditional shopping fever on Black Friday is preceded by a significant increase in online transactions on Thanksgiving holiday due to the ability to shop at times convenient for customers rather than being restricted to brick and mortar shops’ opening hours. The significance of the traditional shopping on Black Friday and Cyber Monday is diminishing, as increased volumes at Thanksgiving remained high over the following days until Cyber Monday.