LONDON/VIENNA | In 2012, paysafecard group has continued its growth of the previous years. The company, Europe’s market leader for prepaid solutions for the Internet and one of Austria’s most successful flagship companies in the digital world, recorded a significant increase in key figures.
Worldwide more than 100 transactions per minute
With the product paysafecard, 55 million payment transactions were processed over the last calendar year – an increase of 10 million transactions (approximately 22%) compared to 2011. On average, more than 100 payments were made per minute with paysafecard PINs.
Expansion into five new markets
With Canada, Turkey, Croatia, Hungary, and Malta, the paysafecard group launched its product paysafecard in five new markets last year. Latest statistics show that 70 million of the 125 million people who live in these countries use the Internet.
Michael Mueller, CEO of paysafecard group, on the growth of the company: “Consumers who want to make a payment on the Internet primarily look for security and convenience. With our products, we offer both as payments are completed within seconds without requiring sensitive account details. Our growth shows that the product paysafecard is increasingly used and regarded as an alternative to credit cards and other online payment methods. The fact that, we are still entering new markets in Europe and beyond emphasizes that we believe in the growth potential of the product regardless of the regional context. The 2012 results are an impressive confirmation for us.”
Focus on Germany
Since the company's founding in 2000, Germany is one of paysafecard group’s core markets. In order to continue the success of previous years in this increasingly regulated market, the company opened a registered office in Dusseldorf last year. With the new office headed by Maximilian von Both, the company is now even closer to the German customers and their needs than before - and also more involved in the regulatory discussions and decisions that will shape the future development of the market, and thus also the growth potential for paysafecard group.
Change of ownership
After thirteen years, a change of ownership took place in 2012. The financial investors and private foundations Androsch Privatstiftung and Doerflinger Privatstiftung sold the company to a strategic buyer, the British Skrill group.
The paysafecard group also received two widely recognized awards last year: the Paybefore Award for “Best Digital Currency” and the Paybefore Europe Award for “Most Innovative Prepaid Solution”.
2013: consolidate growth
paysafecard group is planning to step into additional markets in 2013. The evaluations are ongoing. The product YUNA – a prepaid card issued in partnership with MasterCard, has already been introduced to Germany, Austria and France, will soon be launched in Switzerland.
“We want to continue the upward trend of recent years, and we realistically expect a continued double-digit growth in transactions,” said Michael Mueller. “In order to achieve an even better overview, we are currently rearranging and streamlining our product portfolio which we will introduce in our markets in the third quarter of 2013.”
paysafecard.com Wertkarten AG, founded in 2000 in Austria and Germany, has established itself as Europe’s leading provider for prepaid payment solutions. The paysafecard product is available in 33 countries worldwide and available at more than 450,000 outlets across Europe and America. In 2012 the company won the Paybefore Award for being the ‘Best Digital Currency’ and the Paybefore Award Europe for being the ‘Most Innovative Prepaid Solution’.
For more information, visit www.paysafecardgroup.com