BRUSSELS | Belgian online retail sales reached a turnover of 285 million euro last December and accounts for almost 16% of the online retailers total turnover for 2013, BeCommerce reports. The Belgian home shopping association BeCommerce recognises a significant increase (+21%) compared to the same period in 2012.
Christmas Season Drives Growth
Important as well, according to Becommerce, is the fact that online shoppers substantially bought more online during Christmas season, from 7 to 31 December 2013. 'Sinterklaas', an annual nation-wide cultural celebration, and Cyber Monday come in second and third place respectively. The Christmas period set a new record of 187,5 million euro in online retail sales. The two other strong sales periods - Cyber Monday, the Monday after Thanksgiving, and 'Sinterklaas' (from 3 to 6 December ) - represents almost 7% (or 19.5 million euro) and 27 % (or 78 million euro) respectively.
Belgian E-commerce Continues to Grow
BeCommerce has analysed online sales of more than 520 online shops - corresponding to 80% of the Belgian ecommerce market - in the period from 2 December to 31 December. An increase of 16% in turnover means 50 million euro more for the December month compared to 2012. For 2013 in total, the Belgian ecommerce market accounted for 1.8 billion euro, an increase of 18,4% compared to 2012.
During the first 'Kick-Off Summit of the Belgian association for online retailers, Becommerce presented their perspective on the Belgian ecommerce market. A couple of take-aways from the summit:
- From comScore research it appears that Belgian online shoppers prefer to pick up their products in a physical store, contrary to their neighbouring Dutch and German consumers.
- Half of the Belgian shoppers seem dissatisfied by the lack of secure and customer friendly payment experiences on mobile devices, especially on smartphones. Several large banks and mobile operators already have joined forces to bring a innovative mobile wallet solution called Sixdots (powered by MasterPass technology from MasterCard). Sixdots should simplify mobile payments and improve the customer checkout experience.
- The BeCommerce certificate, provided to those online shops that continuously deliver quality and comply with legislation, should bring more confidence to Belgian online shopper and build consumer trust.
BeCommerce is the Belgian association for all business that are selling products and services remotely by means of internet and phone. By raising awareness, providing information, promoting and issuing BeCommerce Certificates (quality labels) and an ecommerce code of conduct, BeCommerce aims to build and professionalise the Belgian ecommerce sector and gain more trust from consumers in online spending.
Sourced from BeCommerce, 20 and 31 January 2014