BRUSSELS | GRECA, the Greek ecommerce association, joins Ecommerce Europe as the 12th home shopping association. GRECA represents over 115 e-railers in Greece. Greece is one of the fastest growing online markets in Europe (+61% 2012 vs 2011). The Greek ecommerce market is projected to grow to almost € 3.2 billion in 2013.
GRECA stands for GReek ECommerce Association, a national body that was established in 2012 in Greece by 22 e-commerce companies. By 2014 more than 115 members joined GRECA and its communication channels reach more than 2.000 senior e-commerce decision-makers in Greece. Key activities include networking, education, lobbying with the state and other national bodies, building trust to the consumers.
Collaboration with benefit Greece's ecommerce strategy
‘We are very pleased to see that the work Ecommerce Europe does in Brussels, the reports they publish on national and European e-commerce, their support and focus on cross-border ecommerce and other initiatives, are all very valuable assets to our GRECA members,’ says Nikos Goulis, President of GRECA and CEO of eTravel, a top-10 European Οnline Τravel Αgency. Panayotis Gezerlis, General Director of GRECA and e-commerce consultant says: ‘We are very happy to become a part of Ecommerce Europe. E-commerce sales in Greece have been growing on average 40% annually for the last 3 years. We strongly believe that the establishment of a solid connection and working relationships with our European colleagues will offer many benefits to Greece's national and cross-border e-commerce strategy’.
Greece is one of the fastest growing online markets in Europe
François Momboisse, President of the Board of Directors of Ecommerce Europe, is extremely pleased about the Greek e-commerce association becoming a member. After Austrian aCommerce, it is the second e-commerce association that joins Ecommerce Europe in a short time. “We are so proud to have Greece and Austria joining us. It shows the willingness to grow of both countries. When we look at the figures Ecommerce Europe published this year, we see a pretty impressive annual online expenditure per capita in 2012 in Greece. Greece has been hit harder than any other EU country by the economic crisis, but Greece is one of the fastest growing online markets in Europe”.
Infographic Southern Europe Ecommerce Markets (Ecommerce Europe)
Report on Southern Ecommerce Market
Ecommerce Europe recently published four Regional Reports, including the Southern European B2C Ecommerce Report, with full page Infographics free to use. The following in-depth country profiles are included in the Southern Europe B2C Ecommerce Report 2013: Greece, Italy, Portugal, Spain and Turkey. Plus information on online payments per country, trends, analysis and more. A free version of the report can be downloaded here Southern Ecommerce Market Report - Light Version.
About Ecommerce Europe
Ecommerce Europe is the association representing 4,000+ companies selling products and/or services online to consumers in Europe. Founded by leading national e-commerce associations, its mission is to advance the interests and influence of e-commerce in Europe through advocacy, communication and networking. The following national e-commerce associations are members of Ecommerce Europe: BeCommerce (Belgium), FDIH (Denmark), Kauppa (Finland), FEVAD (France), Retail Excellence Ireland, Netcomm (Italy), Thuiswinkel.org (Netherlands), Distansehandel Norge (Norway), E-commerce Polska (Poland), Adigital (Spain), aCommerce (Austria) and GRECA (Greece).
Sourced from Ecommerce Europe, February 20th, 2014.