MILAN | MasterPass, the digital wallet solution from MasterCard, is now available in Italy. Following its success in the US, Australia, Canada and the UK, MasterPass is now debuting in Italy thanks to MasterCard’s agreements with the country’s major banks and an increasing number of participating retailers.
Over 3,500 Italian retailers have enrolled for MasterPass to date. Italian consumers will now be able to use the service when shopping from all types of device. Retailers will be in a position to offer the platform to international customers. With more than 1.9 billion MasterCard cardholders world-wide, Italian retailers will have access to a huge number of potential customers. MasterPass is available to Banca Generali, BNL Gruppo BNP Paribas and BPM customers. It will shortly be extended to customers of Italy’s other major banks.
'Any connected device is a shopping device'
“The technology revolution we’re living in our country – mainly led by the proliferation of smartphones and tablets and by the increasing trend focused on e-commerce – means that any connected device is becoming a shopping device – comments Paolo Battiston, Division President Italy & Greece at MasterCard. MasterPass is the digital payment solution for online and mobile payments available for merchants, consumers and financial institutions.”
MasterPass: Everywhere Commerce
MasterPass is making online purchasing faster, simpler and more secure. Having stored their name, card and shipping details when they sign up for the service, consumers no longer need to enter them at the checkout: they simply click or tap on the “Buy with MasterPass” button and enter their password to complete the payment. This kind of simplicity is fundamental to the growth of e-commerce, now a well-established phenomenon with 3.7 million Italians making at least 10 online purchases a year and a rise in online shopping using mobile devices (11% via smartphones and 10% via tablets).
MasterCard, www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.
Sourced from MasterCard, March 20th, 2014