CALIFORNIA | PayPal changes its brand identity, including a new PayPal logo. The new look reflects PayPal’s simplicity, convenience and security, redesigned for today’s dynamic, mobile-first world. This is the first time PayPal has updated its identity since 2007.
First global brand campaign
“Our new brand identity goes far beyond an updated logo,” said David Marcus, PayPal’s president. “We have aligned this with our first global brand campaign. We’re setting a new expectation with our global consumers, developers and merchants: PayPal is redefining the future of money by putting people first. After all, money doesn't make the world go round, people do.”
'Any device can deliver payment'
The new brand expression better represents the growing needs of the mobile, real-world and online businesses that use PayPal and the company’s position as innovator. The look and feel are designed for a world moving from desktop and mobile today, to a future where almost any device can deliver payment. New devices, from smart watches to connected eyeglasses, will one day let users transfer money from their wrists with one click or with literally the blink of an eye.
“PayPal is an iconic brand with equity well beyond its logo treatment,” said Yves Behar, fuseproject’s founder and CEO. “PayPal is innovative and dynamic, and people interact with it as they do with a consumer-focused brand. The new logo reflects the notion of a pioneer, and will prepare PayPal to lead the industry as the intuitive way to transact on all devices in a non-techy fashion.”
VIDEO: The New PayPal Brand Identity
New logo applied globally
The new identity will be applied globally, online and to all of PayPal’s core applications, including checkout buttons, apps, PayPal Here devices, marketing materials and sales collateral. It also will appear in PayPal’s new global brand campaign: “Powering The People Economy.” The multi-channel campaign will first be experienced in Germany, the United Kingdom, Australia and the United States and was developed by Havas Worldwide.
At PayPal, we put people at the center of everything we do. Founded in 1998, we continue to be at the forefront of the digital payments revolution, giving people direct control over their money. Through our innovations, we make life better for our over 148 million active accounts in 26 currencies and across 193 markets, processing more than 9 million payments daily. An eBay Inc. (NASDAQ: EBAY) company, PayPal is the faster, safer way to pay and get paid. The service gives people simpler ways to send money without sharing financial information, and with the flexibility to pay using their account balances, bank accounts or credit cards.
Sourced from PayPal, April 30th, 2014