ATLANTA | Worldpay, one of the leaders in the payments processing industry, launched its new corporate brand. The rebranding, includes a new website and an updated logo and will be introduced in phases starting in the United States in May and ending in the United Kingdom later this year.
Progressive, Straightforward and Authoritative
“Our new brand reflects the core values that differentiate us in the market,” says Tony Catalfano, President and CEO of Worldpay US. “It is progressive, straightforward and authoritative, just as we are in the way we do business.”
Worldpay Website Gets Update
In support of the rebranding, the company is unifying its business unit websites into a single hub where customers can quickly and easily locate information. “Worldpay leverages its global leadership and technology innovations to deliver services and value-added benefits beyond that of the average payment processor and our updated website will help customers see these differences at a glance.”
At the heart of global commerce
“Because we are at the heart of global commerce, Worldpay offers a distinctive approach and the power to instantly accept payments across boundaries,” says Patti Newcomer, Chief Marketing Officer of Worldpay US. “Our new brand highlights the worldwide nature of our business and our obsession with delivering outstanding performance to our customers.”
As a division of The Worldpay Group, Worldpay US provides leading payments processing services across multiple industry verticals. Utilizing traditional point-of-sale technologies to mobile devices, customers can accept payments anytime, anywhere. From transaction capturing and processing to merchant acquiring, Worldpay provides insightful expertise, seamless delivery and valued relationships. Visit Worldpay.com.