Ogone rebrands to Ingenico Payment Services

PARIS | Ingenico unveils its new corporate positioning to support its payment leadership and becomes Ingenico Group. The new positioning entails a new brand promise, visual identity and will host three commercial brands. Ogone, the Payment Service Provider within the Ingenico Group is rebranded to Ingenico Payment Services.

"Global leader in seamless payment"

In order to reflect its evolution, from a payment terminals provider to a seamless payment services provider, Ingenico will now operate under the new dedicated corporate brand name "Ingenico Group". This new positioning is encapsulated in the Group's new tagline : "global leader in seamless payment", which demonstrates Ingenico Group's brand promise to provide smart, trusted and secure solutions whatever the channel, empowering in-store, on-line and mobile commerce. In addition, the logo has been redesigned to convey global brand stature and express visually the end to end value proposition whatever the channel to market.

The new Ingenico Group brand logo

ingenico group new brand logo

Philippe Lazare, CEO of Ingenico, stated: "The Group's rapid growth and evolution over the past few years has resulted in a fragmented brand architecture. With this new positioning, Ingenico Group intends to streamline and simplify its brand, reinforce its consistency across all geographies, as well as to guide its stakeholders in a fast evolving ecosystem. We also wanted to rejuvenate our visual identity to reflect our new positioning as the global leader in seamless payment encompassing our offering from terminals to multi-channel services."

New Ingenico will host three commercial brands

Ingenico Smart Terminals operates the widest range of terminals and connects to more than 1,000 acquirers and banks. Ingenico Group's smart terminals enable merchants to accept more than 250 payment methods whilst enhancing consumer experience. 

Ingenico Payment Services is the new brand name for Ogone Payment Service, the Payment Service Provider business line of Ingenico Group. Ingenico Payment Services is the flagship brand for digital transactions and a key component of Ingenico's multichannel payment solutions offer. Ingenico Payment Services helps ecommerce merchants manage, collect, secure their payments and prevent fraud on any digital transaction (in-App, card-based or alternative payment methods). Ingenico Payment Services supports more than 150 online payment methods to serve the needs for local and global ecommerce merchants.

Ingenico Mobile Solutions | Ingenico Mobile Solutions is the global reference in mobile acceptance, allowing worldwide merchants of all sizes to get into mobile commerce. Today Ingenico Mobile Solutions operates in 14 countries, serving 100,000 connected merchants and accounting for 70% of white label mobile solutions in the USA. 

New Visual Identity

ingenico group brands


The new visual identity, which has been designed by Unlimi-ted, has been rolled-out today and is visible on

About Ingenico Group

Ingenico Group is the global leader in seamless payment, providing smart, trusted and secure solutions to empower commerce across all channels, in-store, online and mobile. With the world's largest payment acceptance network, we deliver secure payment solutions with a local, national and international scope. We are the trusted world-class partner for financial institutions and retailers, from small merchants to several of the world's best known global brands. Our solutions enable merchants to simplify payment and deliver their brand promise. Learn more at

linkedin-banner-about-payments-v4 Sourced from Globe Newswire, June 4th, 2014

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