AMSTERDAM | GlobalCollect partners with QIWI, a leading payment provider in Russia and the CIS. GlobalCollect has integrated QIWI into its portfolio of payment products to enable its merchants to tap into the rapidly growing Russian and CIS ecommerce markets.
Context: What is QIWI?
QIWI is a digital wallet that allows consumers to use cash, stored value and other electronic payment methods to order and pay for goods and services across physical or online environments. QIWI has deployed over 15 million virtual wallets and 70 million consumers use the QIWI network at least once a month. Over 49 billion RUB in cash and electronic payments are processed monthly via QIWI wallet users.
Russia and CIS countries are strategic ecommerce markets
"In order to successfully tap into the Russian and CIS expanding eCommerce markets, merchants must understand and leverage the region’s unique payments preferences and infrastructure,” said David Jimenez, Chief Revenue Officer at GlobalCollect. “With QIWI, we further expand our payment product coverage in Russia and can connect our clients to one of the region’s most popular and fast growing payment products, allowing them to accept payments from millions of new customers.”
Access to over 70 million consumers
By adding QIWI to their payment mix, GlobalCollect merchants gain access to over 70 million consumers in Russia and the CIS. The company is already seeing strong demand across all industries, with gaming and digital media companies among the first to start accepting QIWI payments through GlobalCollect.
'Activate QIWI on GlobalCollect’s platform'
“At QIWI, we enable our customers to engage with the best selection of merchants and providers available. GlobalCollect represents some of the world’s largest eCommerce companies, so this partnership is a natural fit that creates a win for both our and GlobalCollect’s customers,” said Alexey Kolychev, Managing Director at QIWI plc. “We’re excited to see so many major companies immediately activating QIWI on GlobalCollect’s platform. GlobalCollect’s full service model connects very well with our infrastructure to remove complexity for merchants.”
Russia to become largest online community in Europe
Russia’s online population in particular is rapidly growing. According to the Association of Internet Commerce Companies (AKIT), there were 60 million internet users in Russia in 2013, with 50% making purchases online. eMarketer estimates the number of internet users in Russia to grow to 86.3 million by 2016 - the largest online community in Europe. The Russian eCommerce market is forecasted to grow with 30% until 2018 (AKIT). QIWI is extremely well-positioned in this fast growing market, with over 100.000 self-service kiosks and more than 15,5 million users of its virtual wallet service.
GlobalCollect processes international eCommerce payments for more than 600 of the world’s most recognised eCommerce brands in the digital goods and services, travel, retail and video gaming industries, among many others. GlobalCollect enables their clients to efficiently and securely accept payments from more than 170 countries in more than 150 currencies. They offer in excess of 150 local payment methods, including all major credit cards, debit cards and alternative payment methods, giving unparalleled coverage throughout all global regions. GlobalCollect is headquartered in Amsterdam, and has regional offices in North America, Asia Pacific, South America and the EU. For more information please visit www.globalcollect.com or connect via Linkedin, Twitter of Facebook.
Sourced from GlobalCollect, June 17th, 2014