DUBLIN | MasterCard's Simplify Commerce service enters Europe and first launches its service to merchants and developers in Ireland (other countries to follow). Basically it is the one-stop-shop solution by MasterCard for online merchants to easily start accepting card payments online.
Simplify Commerce, launched in the US last year, enables ecommerce merchants to easily accept payments from all major brands, in a matter of minutes. Similar to the products by Braintree, Stripe and Paymill, Simplify Commerce by MasterCard offers simple and swift integration for merchants selling online.
It provides a one-stop-shop for the acceptance of all global credit card brands including MasterCard, Visa, American Express, Discover, Diners and JCB. Merchants get settled within 2 business days.
Next to accepting cards it allows businesses to send out invoices by email and get paid. Customers are able to pay their invoice by using the payment link provided in the email. The Simplify Commerce product also allows for recurring payments - for repeated orders / billings - with or without cardholder involvement.
'Buy with MasterPass' button
As Simplify Commerce is a MasterCard product is more than logical that the service will support the acceptance of MasterPass transactions. MasterPass, the digital wallet service of MasterCard, makes online shopping safe and easy by storing all of a customer's payment and shipping information in one convenient and secure place.
With Simplify Commerce, merchants are able to add the 'Buy with MasterPass' button to their shopping cart and reduce the number of abandoned carts by making it easier to pay online.
Simplify Commerce for Developers
Simplify Commerce offers APIs and easy to use Software Development Kits (SDKs) in a variety of programming languages such as Java, Ruby, PHP, Python and .NET for the developers community. In addition it supports for the most used plug-ins for eCommerce platforms like WooCommerce, Opencart, Magento, Prestashop, Drupal (more here). Mobile SDKs for iOS and Android are also available.
Simplify Commerce Pricing
Similar to its competition, Simplify Commerce uses simple pricing: 2.4% + 25 eurocent for every transaction processed (regardless brand or origin). There are no set up fees, monthly fees or refund costs. It seems they can make a custom proposal for merchants processing more than 75K a month.
(Braintree 2.4% + 25 euroct (note 3.9% for non EU cards), Stripe 2.9% + 30 euroct, Paymill 2,95% + 28 eurocent for all cards excluding American Express (3.95% + 28 eurocent). Please use the links to see the full pricing and conditions on their websites.
Why launching Simplify Commerce in Ireland?
What we can derive from MasterCard's press release is that Irish consumers spend approximately €4 billion online each year - 60-70% goes on overseas purchases and represents an enormous opportunity for Irish small and medium sized businesses that decide to accept online payments. By leveraging a easy to integrate payment solution with instant boarding (instant acceptance) MasterCard aims to help the Irish online entrepreneurs to grow and expand their business.
Launch in beta
Initially, Simplify Commerce will be available in private beta to merchants. Businesses interested in participating can visit www.simplify.com and request to be contacted as the product is launched in other countries.
Despite the fact that the Simplify Commerce service was launched a year ago, it seems it has not yet attracted the attention it probably should.
It is interesting to see that MasterCard has developed the Simplify Commerce solution in-house (MasterCard labs) and seem to open competition with the likes of Braintree, Stripe and Paymill, and even so important, with all other Payment Service Providers out there.
The fact that it provides a one-stop-shop for accepting card payments (technical integration PLUS merchant acquiring for all global card brands) could (or should) raise eyebrows of both Payment Service Providers and Merchant Acquirers.