MINNEAPOLIS | Digital River and Klarna entered into a strategic partnership that enables Digital River to offer Klarna for checkout to its merchants. At the same time it allows Klarna to process credit card and bank transfer payments through Digital River's payments gateway. Again a great partnership and leap forward for Klarna, as it is partnering with one of world's leading payment providers, processing more than $30 billion in online transactions (2013).
Ease-to-mind shopping method
Klarna, available to online shoppers in Europe - including Austria, Denmark, Finland, Germany, Norway, Sweden and the Netherlands - provides consumers a simple and safe way to make online purchases. With Klarna Invoice, consumers can buy items now and pay for them later by invoice or with flexible installments.
Klarna helps to increase consumer buying power, especially for higher ticket items, and definitely simplifies checkout when shopping on tablets or smartphones. When online merchants enable Klarna as a payment method, they normally would get a significant improvement in their conversion rates. By using Klarna, there is no need to enter or share sensitive card or payment information over the internet or with merchants (provides ease-to-mind) and it also allows shoppers without cards to shop online.
'To cater to buyer preferences'
“This new partnership presents multiple mutually beneficial opportunities,” said Souheil Badran, Digital River World Payments’ senior vice president and general manager. “By adding Klarna to our payments portfolio – which today supports over 190 international and local payment options – we can offer our clients even more alternatives designed to cater to buyer preferences and drive online sales conversions.”
Continued geographic expansion
“By working with a global ecommerce and payments leader like Digital River, we have a single integration and point of contact that can support our continued geographic expansion. This integration enables us to speed our time to market as we continue to grow our business,” said Max Emilson, director of Global Partner Solutions at Klarna.
Klarna has recently announced in September it prepares to enter the US ecommerce and payments market and to launch its pay-after-delivery payment solution beginning of 2015.
Klarna was founded in Stockholm in 2005 with the idea to simplify buying. Today, Klarna is one of Europe’s fastest growing companies. In 2014, the company joined forces with SOFORT and formed Klarna Group. Klarna has more than 1,100 employees and is active in 16 markets. The company serves 25 million consumers and works with 45,000 merchants.
Digital River Profile
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. In 2013, Digital River processed more than $30 billion in online transactions, connecting B2B and B2C digital products and cloud service companies as well as branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.
Sourced from Press Release Digital River, October 6th, 2014