SINGAPORE | Mobile Financial Services (MFS) have experienced success in many Southeast Asian economies, but various hurdles remain to widespread MFS adoption and active usage. This week, the Mondato Summit Asia will be hosted, where many influential payment professionals will gather to discuss possible MFS's implementation strategies in South-East asia.
Differences between markets
Designing and implementing successful MFS offerings in the ASEAN region requires a nuanced understanding of the pronounced differences between markets, the diversity within each market, and a host of other supply and demand side factors. From base of the pyramid, unbanked consumers to the rising middle class and the more affluent customer clusters, MFS solutions must be tailored to meet the particular needs of each market segment.
The Mondato Summit series was created to offer clarity amid a chaotic and constantly changing industry. More specifically, Mondato Summit Asia, taking place at the Raffles Hotel in Singapore this week on November 11th and 12th, will aim to define the factors that must be taken into consideration when designing and implementing successful MFS solutions in Southeast Asia.
The must-attend industry event will host speakers and attendees from some of the most innovative companies in the sphere like Google, MetLife, Blackberry and RedMart, as well as showcase CGAP’s HCD (Human Centered Design) research in Indonesia, and hear from Ooredoo and Telenor as they prepare to launch MFS services in Myanmar. A fairly intimate event, with about 150 C-level, invitation-only VIPs and industry professionals, Mondato Summit Asia will help to define strong value propositions and forge strategic partnerships among stakeholders in the region.
For more information on Mondato Summit Asia or the Mondato Summit series, please visit www.mondatosummit.com or contact Arielle Jaffe, firstname.lastname@example.org - +33 6 95 93 43 95