AMSTERDAM | Adyen published its quarterly Mobile Payments Index, which tracks mobile payment data from web-based transactions across Adyen’s customer base. This latest Index covers the period between October and December 2014. In the fourth quarter of 2014, 25.8% of global online transactions took place on a mobile device.
Shift to mobile
Since Adyen started publishing the Mobile Payments Index in June 2013, this is the first time mobile payments have accounted for more than a quarter of global online payments.
In the fourth quarter 2014, almost 26% of Adyen's global online transactions took place on a mobile device, which is 11% higher than in the third quarter of 2014 (23.3%). Compared to the same quarter in 2013, the number of mobile payments have increased by 37%.
“A ‘mobile-first’ strategy is becoming a reality
“Across all industries including retail, gaming, ticketing, and of course digital goods, we see the emergence of successful businesses offering a mobile-only experience. For many companies, mobile is now the primary sales channel, rather than simply a key sales channel, aided by the accelerated growth of mobile payments globally in the last quarter of 2014,” said Roelant Prins, Chief Commercial Officer, Adyen. “A ‘mobile-first’ strategy is becoming a reality for more businesses as we move into Q1 2015.”
Tablet versus smartphone, iOS versus Android
The iPad maintained a slight lead at 34% of mobile transactions, with the iPhone at 32.3%, and Android phones at 25.3%. This is different from one year earlier in Q4 2013, when more than 40% of mobile transactions were on iPad, compared to 32% on iPhone, and just 20% on Android phones. So, Android may surpass the iPhone and iPad in the latter half of this year.
About the Adyen Mobile Payments Index
Since June 2013, the Adyen Mobile Payment Index has tracked the rapid evolution of mobile as a payment channel, providing insight into mobile payment trends for different devices, market sectors, and geographies. The Mobile Payments Index is based on Adyen’s global mobile web payment transaction data, and does not track in-app mobile payments.
Sourced from Press Release by Adyen, January 28th, 2015