BELGIUM | Ingenico Payment Services - the online payment services branch of the Ingenico Group - together with KBC and CBC Bank in Belgium have jointly worked towards an easy-to-use e-commerce payment solution for smaller Belgian merchants willing to tap into e-commerce.
Belgian merchants find ecommerce complex
According to Belgian retail federation Comeos, the turnover from e-commerce rose by 15% in 2014, contributing over 6% of the total trade sales in Belgium. Comeos's January 2015 figures show that no less than 42% of all online sales in Belgium are done via foreign webshops, which means that Belgian merchants are missing out on a large chunk of potential income.
The European Commission wants to see 33% of Small and Medium sized businesses selling online in 2015. However in 2013, as few as 20% of Belgian smaller sized merchants were getting orders over the internet. A qualitative survey by KBC reveals that these merchants find the world of e-commerce very complex.
Lower the bar with PayPage
KBC and CBC aim to lower the bar to doing ecommerce by introducing Paypage, an initiative launched in collaboration with Ingenico Payment Services (formerly Ogone). The result of this collaboration is a secure, user-friendly payment page that can be integrated into merchant's webshops.
Paypage gives merchants a complete, simple overview of all their online payment flows. With KBC Paypage, online merchants can offer the usual payment methods, covering Bancontact/MisterCash, Mastercard, Maestro and Visa, together with other payment buttons.
'By launching the KBC Paypage, we want to support e-commerce in their online sales. The KBC Paypage completes the range of KBC e-commerce facilities, which includes our payment button and Clickshop for start-up web merchants.' says Ivo De Meersman, General Manager, Payments at KBC.
KBC ecommerce solutions
In 2014, KBC already extended its e-commerce product offering with KBC Clickshop. This is an off-the-shelf platform to help merchants quickly and easily set up and manage a webshop. KBC has also updated its payment button to make online payments easier. KBC and CBC's Payment Button allow clients to defer payment for two months - free of charge - while the merchant gets paid immediately.
Sourced from Press Release by Ingenico Payment Services, February 19th, 2015