GIBRALTAR | Intelligent Payments announces the launch of its new ‘3D-Secure Optimised for Mobile’ service together with leading online gaming merchant Betfred.com.
3D-Secure is the common name for the anti-fraud and chargeback solutions by the different card schemes including MasterCard and Visa. All 3D-Secure solutions aim to identify the legitimate cardholder, in real-time, at the moment of online purchase by requesting an additional password or code.
Regardless the solution, 3D-Secure offers merchants great protection of their card sales, however, is also known to drive down conversion rates in case consumers are not able to surpass the additional passcode check. Known reasons for 3d-secure checkout abandonment are forgotten passwords, code-generators not at hand, 3D-secure pages not optimised for mobile checkout or scared consumers suspecting 'phishing'.
Poor adaptability of the 3D Secure page on Mobile
3D-Secure has especially been an industry difficulty for mobile and tablet devices and up to now most merchants have avoided it due to poor adaptability of the 3D Secure page to mobile devices and a low cost benefit in comparison to not using 3D Secure.
3D-Secure impacting interchange and merchant card fees
However for UK merchants, 3D-Secure has become much more important from March 2015 as Visa’s new UK Domestic interchange rates now have a difference between secure and non-secure of 10 pence per transaction, as opposed to 0.5 pence prior to 1st March 2015.
'Perfect 3D Secure for mobile'
Conor Quirke, CEO of Intelligent Payments said, ‘We are delighted to be the first payment provider to perfect 3D Secure for mobile and that one of our flag ship customers, Betfred are one of the first merchants to go live with this service”.
'Innovative and a cost saver'
Rakesh Chablani, MD of Petfre (Gibraltar) Betfred.com commented, “Intelligent Payments have been a great partner for Betfred over the years and this type of innovation allows us to continue to grow while generating significant cost savings. We demand a lot from our suppliers and are really pleased Intelligent Payments continue to add real value to our business”.
About Intelligent Payments
Intelligent Payments is a payments processing specialist with offices in Gibraltar and Malta. Founded in 2009, Intelligent Payments has a strong pedigree in providing payment processing to the online gaming sector, Intelligent Payments also serves merchants across general retail and hospitality across Europe while also supporting their businesses in South America.
Article sourced from Intelligent Payments, April 30th, 2015