AMSTERDAM | Adyen, the global payments technology company, published its quarterly Mobile Payments Index (MPI), which tracks mobile payment data from web-based transactions across Adyen’s customer base.
Over 27% of e-commerce payments through mobile devices
Online payments made using mobile devices continues to rise globally according to the findings, now accounting for 27.2% of the total online payments made in the first quarter of 2015 – up from 25.8% on the traditionally high online spending period of Q4 and up a massive 39% on the corresponding period last year.
UK leads the way
The US market showed impressive growth in the first quarter, with 26.7% of payments online being made on mobile, an increase of nearly five percent over the past six months. Europe led the way overall, with 28.6% of payments online made with mobile. Meanwhile, Asian markets have for the first time broken the 20% barrier for online mobile payments.
In terms of individual markets, the UK stands out. Over 44% of all online payments in the UK were made using a mobile device up from 36.9% for the corresponding period in 2014 – with smartphones accounting for 66% of that figure compared with 64.9% in 2014.
“The UK’s position as the world’s number one in mobile payments speaks volumes for the country’s payments infrastructure, its highly competitive mobile network landscape and the general populations’ continued willingness to exploit new payment channels,” said Myles Dawson, UK Country Manager, Adyen.
Smartphones and tablet payments
The average transaction volume on smartphones is lower than for tablets, but in pure volume terms the gap between spending on smartphones and tablets has widened dramatically. In March 2014, smartphones accounted for 10.9% of online transactions, compared to 9.3% for tablets. By March 2015, smartphones were accounting for 16% of online transactions, compared to 11.5% for tablets.
“Tablets may well be approaching market saturation but thanks to retailers and businesses focusing on optimizing the payment process for the channel, they are attracting increasing spend as consumers become more comfortable using these devices to pay for things online,” said Roelant Prins, Chief Commercial Officer, Adyen. “There has been a seismic shift in how and where people are comfortable spending money. All mobile channels in the past 12 months have experienced impressive uplift.”
iOS versus Android
In the battle of the smartphone operating systems, Apple still rules, but Google and the Open Handset Alliance are closing the gap. iOS ended 65% market share of online mobile payments, down from 69.5% last year. Meanwhile Android claimed 34.9%, up from 30.3% in the first quarter in 2014.
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About the Adyen Mobile Payments Index
Since June 2013, the Adyen Mobile Payment Index has tracked the rapid evolution of mobile as a payment channel, providing insight into mobile payment trends for different devices, market sectors, and geographies. The Mobile Payments Index is based on Adyen’s global mobile web payment transaction data, and does not track in-app mobile payments.
Adyen is a leading payments technology company that provides businesses a single global platform to accept payments anywhere in the world. Driven by a vision to improve customer experience, streamline processes and ultimately increase revenue, Adyen enables businesses to process payments across online, mobile and Point-of-Sale (POS) with over 250 payment methods and 187 transaction currencies.
Headquartered in Amsterdam and San Francisco, with offices across North America, South America, Europe and Asia, Adyen serves more than 3,500 businesses and four of the five largest U.S. Internet companies, including well-known brands such as Facebook, Dropbox, Airbnb, Netflix, Spotify and Groupon.
Article sourced from Press Release by Adyen, April 30th, 2015