Mobile’s total share of online payments is up from 27.2% in the first quarter of 2015 to 28.7% in the second quarter.
Smartphone is kingThe Adyen MPI shows that in terms of transaction volume, smartphones increased their lead from 61.8% of all mobile transactions in Q1 to a total of 64.1% in Q2. And it’s not only due to the iPhone. Android smartphones continue to grow their share of mobile transaction volume, increasing from 27.2% in the first quarter of 2015, to 28.3%. By contrast, the use of tablets over the same period has dropped from 38.2% in Q1 2015 to 35.9% as of June 2015.
iOS users spend moreFor the first time, this quarter the Mobile Payments Index tracked average transaction value (ATV) by device type. It found that shoppers using an iPad spend an average of €104 per transaction, significantly higher than the ATV for Android tablets at €84. ATV across smartphone operating systems echoed this trend, with iPhones having an ATV of €75 compared to an Android ATV of €68.
Tablets for retail, smartphones for digitalAgainst the backdrop of the steady rise of smartphone transaction volume, when it comes to physical goods (including items such as clothing, furniture, appliances and groceries) mobile shoppers still prefer to buy on tablets. In fact, 19% of online transactions for physical goods are on a tablet, compared to 12% on a smartphone.
However, for digital goods (including games, services like club memberships, hotel reservations, and tickets), the opposite is true, with smartphones accounting for 26% of online payments, up from 21% at the beginning of the year.
Europe leads the wayIn terms of regions, Europe led the way in Q2 (30.4%), followed by North America (26.7%) and Asia (21.4%). All these regions increased their share of mobile payments by approximately one percentage point from last quarter. In terms of individual markets, the UK stands out: in Q2 2015, 44.8% of online payments in the UK were made using a mobile device.
Download your copyClick here to read the full press release by Adyen and to download your free copy of the Mobile Payment Index for the second quarter of 2015.
About the Adyen Mobile Payments IndexSince June 2013, the Adyen Mobile Payment Index has tracked the rapid evolution of mobile as a payment channel, providing insight into mobile payment trends for different devices and market sectors, across selected geographies. The Mobile Payments Index is based on Adyen’s global mobile web payment transaction data, and does not track in-app mobile payments.
About AdyenAdyen is a leading payments technology company that provides businesses a single global platform to accept payments anywhere in the world. Driven by a vision to improve customer experience, streamline processes and ultimately increase revenue, Adyen enables businesses to process payments across online, mobile and Point-of-Sale (POS) with over 250 payment methods and 187 transaction currencies.
Headquartered in Amsterdam and San Francisco, with offices across North America, South America, Europe and Asia, Adyen serves more than 3,500 businesses and four of the five largest U.S. Internet companies, including well-known brands such as Facebook, Dropbox, Airbnb, Netflix, Spotify and Groupon.
Article sourced from Press Release by Adyen, July 8th, 2015