“Being currency neutral is an important part of our strategy as we can not predict which currency consumers will prefer in the future. The Blockchain technology however is here to stay and is where our expertise is,” said Mark Højgaard, CEO of Coinify.
“While Bitcoin is by far the largest blockchain currency, we see exciting potential in other blockchain networks and our merchants deserve nothing less than being able to serve customers with an array of blockchain currencies,” said Lasse Birk Olesen, CPO of Coinify.
Business as Usual
When customers load the Coinify payment window, they can now select from a list of currencies to make the payment in. For Coinify merchants and partners it is business as usual as they are still paid in euros, dollars, pounds, kroner or other local currency to their bank account within a few days.
Ether, TetherUSD and Ripple
Amongst the new tokens that can be spent with all Coinify merchants are: Ether, the currency native to the Ethereum distributed computing network; and TetherUSD, which always maintains a 1:1 exchange rate parity with the US dollar. Ripple, which now works with multiple banks for settlements, is to be added soon.
An important criteria in the selection of supported currencies has been that they all maintain a high standard of transactional transparency. As of today the following currencies can be selected in the Coinify payment window:
About CoinifyCoinify drives mainstream adoption of blockchain currencies, for merchants and consumers. Merchants benefit from Coinify’s Payment Service (PSP), enabling free, instant settlements in a fraud-free and chargeback-free blockchain payment environment, while consumers get access to secure, one-click payments that reveal no sensitive information. Coinify is backed by a multi-million dollar capital injection from SEED Capital (funded by the Danish government) and Accelerace, and is the leading European blockchain currency market player. For more information about Coinify, visit their website at coinify.com.
Article sourced from Press Release by Coinify, November 4th, 2015