MasterPass live in Sweden

MasterCard launched its global digital wallet MasterPass in Sweden. Nordea, SEB and Swedbank are the first banks to issue MasterPass, making the digital wallet available for Swedish consumers.

With MasterPass, consumers can easily store all their cards and shipping addresses digitally, making their online shopping safe, simple and smart through any connected device. MasterPass is connected to the Swedish Mobile BankID, a safe and well-established electronic identification service. In the nearest future, ICA Banken and Resurs Bank will also be issuing MasterPass in Sweden.

Prestigious Swedish banks on board

”Swedes love to shop online, but often the checkout process can be too complicated. With the launch of MasterPass in Sweden, we take an important step within digital card payments with a safe, simple and smart way of paying online with just a few clicks. We are very delighted that so many prestigious Swedish banks are on board to issue the wallet”, says Mats Taraldsson, Head of Business Development MasterCard Nordics and Baltics.

Buy with MasterPass-button

Swedes can register for MasterPass today on or via any of the banks now issuing the digital wallet. Once registered, consumers can shop online wherever they see the ”Buy with MasterPass”-button which then opens up their digital wallet using Mobile BankID.

In the digital wallet, the consumer can choose which card and address they would like to use and then confirm the purchase. Alternatively, consumers can also register for a wallet during the checkout process after clicking on the “Buy with MasterPass” button.

MasterPass live in 27 markets

MasterPass is now available in 27 markets around the globe, 13 of which are in Europe. It is accepted at 250,000+ merchants such as, and The Hut. In Sweden, consumers can already shop at Bubbleroom, Halens and Cellbes, as well as at Webgallerian and the app Close Eat among others. More Swedish merchants will be added soon.

How MasterPass works

Watch a Swedish film on how MasterPass works here.


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