Last month, Optimal Payments announced its new brand identity and company name, Paysafe. Paysafe now forms a new powerhouse in the payment processing market.
Owner of Skrill, Neteller, Payolution, paysafecard and FANS
The company’s business expertise includes the market-leading digital wallet and Stored Value brands Skrill and NETELLER, a white-label invoice issuing and instalment product portfolio, payolution, which is specific to the German, Austrian and Swiss markets, the worldwide market-leader in prepaid payment methods for the internet, paysafecard, and FANS, a fully-integrated mobile engagement solution which helps venues and content providers engage their customers while providing monetisation tools.
Paysafe global merchant solutions
Paysafe’s B-to-B portfolio offers global merchant solutions and tools to enable easy transactions between businesses and their customers. These include payment gateway solutions, merchant onboarding services risk management and a comprehensive virtual back office for dedicated end-to-end support. Paysafe also offers a suite of pre-paid card solutions as well as award-winning issuing and acquiring services.
Merchant's need for a robust payment strategy
Commenting on the new brand launch, Joel Leonoff, President and Chief Executive Officer of Paysafe, says: “At the heart of today’s online business requirements is the need for a robust payment strategy that is both seamless and secure for merchants and customers alike. Merchants face a variety of challenges including the constant evolution of technologies, changing consumer behaviours and a wide variety of currencies.”
“Paysafe is the meeting point between businesses and consumers. Through our rebrand, we aim to redefine the role of the payments provider. This is the very definition of Paysafe; to be relevant at the point of every payment.”
New Paysafe logo and website
Paysafe’s contemporary logo includes a “spark” symbolising the meeting point of payments. Its overall visual identity presents a fresh and modern design, and the company’s newly-designed website, www.paysafe.com, is fully responsive to accurately present the company’s full portfolio of products and services for today’s consumers and businesses.
Acquisition of Skrill
The launch of the Paysafe brand is the pinnacle of what has been an exceptional year for the Company. In August 2015, it completed the transformational acquisition of Skrill Group, Europe’s leading digital payments provider. The deal, which was worth €1.1 billion (US $1.2 billion), has been recognised as one of the most prominent events of in the payments market in 2015.
About Paysafe Group Plc
Paysafe Group Plc (formerly Optimal Payments Plc) is a global provider of online payment solutions, trusted by businesses and consumers in over 200 countries and territories to move and manage billions of dollars each year. Merchants use Paysafe’s services and gateway platforms and innovative prepaid products and solutions to simplify how they accept credit and debit card, direct-from-bank, and alternative and local payments;
Paysafe’s NETELLER®, Skrill® and paysafecard® services are used by merchants to increase revenues and capture new customers. Consumers use the multilingual and multicurrency NETELLER, Net+® Card, Skrill and Skrill Card stored-value offerings and the paysafecard prepaid solutions to make secure and convenient payments and payolution® for their invoices and instalment payments.
Paysafe also supports a wide variety of prepaid programmes – from white-label prepaid cards to bespoke solutions. Paysafe Group Plc is quoted on the London Stock Exchange’s AIM market, with a ticker symbol of PAYS.