This year, the Online Payment Conference (‘Online Betaal Congres’) celebrates its’ 10th birthday. The perfect moment to look back on ten years of developments, but mainly to look forward. What to expect in the world of online transactions? Will there still be a European market, or will it become global? Which players do we need to keep an eye on? And which other means of transactions will arise?
Time and location are no longer relevant
Transactions can be done, anytime and anywhere. Technological innovations and changing laws and regulations are important drivers. Digital identity becomes more and more important. To recognise your customers, to develop loyalty programs, but also for closing on an online contract.
The transaction has become more than only an exchange of money and goods and services. The Online Payment Conference will guide you through this complex, all-embracing, but fun world! Want to know more about the program and interesting speakers, like Alipay, Bol.com and BitPay?
Meet Alipay at the Online Payment Conference
A special guest the 10th edition of the Online Payment Conference is Yana Geng, Director of Business Development EMEA at Alipay. Yana is responsible for helping EMEA merchants and third party partners expand their eCommerce and in-store business to accept and attract Chinese consumers.
With a Master’s Degree in Engineering from South Korea and MBA from France, Yana has more than 8 years’ international experience in digital payment and mobile technology, including online and mobile payment, e-money wallet, NFC, etc. She has been actively contributing to the evolution of digital payment, witnessing the latest trends in the field, especially on cross-border payment.
Her presentation is about the cross border market and payment from Europe to China, payment landscape in China and Alipay’s solution for EMEA merchants.