MasterPass accepted by 90% of Italy’s online retailers

MasterCard simplifies and speeds up online purchasing: 5,000 merchants affiliated with CartaSi have included MasterPass in their online checkout.

MasterPass is MasterCard global digital payment solution for e-commerce and eliminates the need to provide payment and shipping information for each transaction thus making purchasing easier and extremely secure.

90% MasterPass Acceptance Rate

Thanks to the agreement between MasterCard and CartaSi, MasterPass is now accepted by 90% of Italian e-commerce websites that operate online payments: therefore, online merchants can offer their customers a faster and more secure payment solution, reducing the shopping cart abandonment rate.

Italy’s e-commerce

At a moment in history where Italy’s e-commerce is experiencing continuous growth (+21.4% in 2015, source Osservatorio Acquisti CartaSi), the multi-platform payment approach for e-commerce is fundamental to make sure no business opportunities are missed. Italy's online channel is expected to grow in the future: in fact, in 2016 the forecasts made by the Osservatorio Acquisti CartaSi estimate e-commerce to increase by 15.9%.

Pay via a simple click

“We are pleased to announce that, thanks to the collaboration with CartaSi, an ever increasing number of Italian merchants will accept MasterPass, our global digital payment platform – commented Massimiliano Gallo, Head of Massimiliano Gallo, Head of Acceptance Development & Merchant Engagement Italy & Greece.

Our objective is to transform the digital payment sector and offer a simpler and more secure shopping experience, that allows consumers to pay via a simple click on any connected mobile device and retailers to reap the great potential of e-commerce, through state-of-the-art technologies”.

20% of Cartasi's card payments are online

“The objective of 5,000 merchants affiliated with CartaSi joining MasterPass is to further boost e-commerce, a channel that in 2015 represented 20% of all payment card purchases in Italy – stated Roberto Cartanzaro, Marketing Director of CartaSi.

We believe that it is essential to provide our customers with innovative online payment solutions that are effective, convenient and secure so that e-commerce can continue to be a fundamental lever of the economy of our country”.

About MasterCard

MasterCard is a company that operates in the global payments and technology sector. It manages the fastest payment processing network in the world, connecting consumers, financial institutions, merchants, governments and companies spanning 210 countries and territories.

MasterCard products and solutions make day-to-day commercial activities, such as for example shopping, travelling, business management and treasury management easier, more secure and efficient for everyone. 

What is MasterPass?

MasterPass, MasterCard global digital payment platform is the digital payment solution available in 29 countries throughout the world. Well over 250,000 merchants worldwide have joined MasterPass since it was launched in February 2013.

With MasterPass, consumers can easily store all their cards and shipping addresses digitally, making their online shopping safe, simple and smart through any connected device.

Sometimes, when the purchasing process via a mobile device is not straightforward consumers tend to abandon the process: MasterPass' simplicity, speed and ease-of-use can help retailers increase their sales and cut down costs. Trenitalia, Alitalia, Italo, Media World and Vodafone are among the Italian companies offering users the MasterPass checkout.

Article sourced from Press Release by MasterCard, February 2016

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