Ecommerce Foundation releases Dutch B2C E-commerce Country Report

Today the Ecommerce Foundation released a new B2C E-commerce Report on the state of E-commerce in the Netherlands.

The report, commissioned by Ecommerce Europe in cooperation with Ingenico, Asendia, Webhelp, PostNL and GfK, covers the latest figures, trends and developments for the Dutch online retail market. This report is the first in a series of countries that will be highlighted in 2016.

Dutch E-commerce Facts at a Glance

In 2015, nearly 14 million of the total 17 million are above 15 years old, of which 98% uses the internet. 12.9 million Dutchies shop online and spend on average 1.242 euro per e-shopper. Mobile e-commerce sales represent around 15% of the total online retail sales. 

The Dutch e-commerce market is estimated around 16 billion euro and represents 2.37% in the countries' total GDP. For 2016, it is expected that the market will reach 18 billion euro in online sales. 

iDEAL remains the leading online payment method

The Dutch 'alternative' online payment method iDEAL again strengthened its position as the number one payment method in the Netherlands in 2015. Its market share increased with 2% to 56%, followed by creditcards (12%) and 'Machtiging' (direct debit, 7%). 

In 2015, over 222 million iDEAL payments were processed, an increase of 23,2% compared to 2014. The growth is due to the fact that more purchases initiated on mobile devices are paid for using iDEAL. (read full article: 'about Payment Method iDEAL, 222M transactions and Bunq')

In the first half of 2015, 35% of all purchases through smartphones were completed with IDEAL, compared to 25% in the first half of 2014. Also the number of payments through tablets increased: more than half of the transactions originating on tablets are paid for using iDEAL (versus 46% in 2014). 

Cross-Border Shoppers

Cross-border sales continues to increase significantly in The Netherlands. 23% of the Dutch bought at least one item at a non-Dutch website last year. In total, there were 3.2 million Dutch cross-border buyers in 2015, and the total value of cross-border online purchases grew by 31% to 513 million euro.

The most popular country for Dutch consumers to buy from was China last year, as 23% of the total value of cross-border purchases came from Chinese websites. Germany (16%) and UK (15%) ranked second and third in this regard.

Get Your (Free) Report

The free light version of the report includes facts and figures of interesting topics, such as B2C e-commerce turnover, the number of online shoppers and cross-border and mobile e-commerce. In addition, this version contains expert interviews and tips and tricks for online merchants.

The full version, which can be ordered for € 95, also contains a clear overview of the most popular product and service groups in terms of online sales.

About the Ecommerce Foundation

The Ecommerce Foundation is an independent non-profit organization, initiated by worldwide national e-commerce associations and online and omnichannel selling companies from industries such as retail, travel & finance.

By combining collective goals and efforts, the Ecommerce Foundation is able to realize reports on e-commerce facts and figures, e-commerce benchmarks, research, studies and publications that can not be realized on a national or individual basis.

For more information please visit the Ecommerce Foundation website.

Article partly sourced from press statement by Ecommerce Foundation, April 7th, 2016

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