India’s e-commerce market to grow to $24 billion by 2015

E-commerce at crossroads

Industry divided over whether growth can sustain or the bubble will burst.

Market analysts and companies engaged in the e-commerce space are divided whether the current growth in India is yet another bubble or it has any sustainable growth potential.

India’s e-commerce market is estimated to be about Rs 50,000 crore (2011), and is expected to grow to Rs 1,08,000 crore (around $24 billion) by 2015, stated a recent white paper published by First Data, a global technology and payments processing company. About 80 per cent of this is travel related (airline tickets, railway tickets, hotel bookings, online mobile recharge). Online retailing comprises about 15 per cent.

India has close to 10 million online shoppers and is growing at an estimated 40-45 per cent CAGR vis-à-vis global growth rate of 8-10 per cent. Electronics and apparel are the biggest categories in terms of sales. It also says that nearly 150 million people or around 75 million households are ready for e-commerce in India today.

Industry estimates ...

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