Online grocery sales heat up
UK online grocery sales are set to double to £11.2bn in the next five years, while the way we shop will also change dramatically, according to research by IGD. The sharp rise, from the £5.9bn expected to be spent in 2011, will take the online share of the grocery market to 6% in 2016 from 3.8% this year.
IGD’s ShopperTrack research found that while 17% of UK adults now shop online, 44% intend to do so in the next five to 10 years. The future, it appears, will be multichannel, with more than a third of those quizzed (36%) saying they planned to buy from supermarkets and local stores as well as online.
The research also showed that ...
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