Mobile commerce set to explode: PayPal
A survey released by online payment specialists PayPal has pointed to a dramatic jump in the amount of online transactions being made via mobile phones in Australia. Conducted for PayPal by net ratings group Nielsen, the ‘mCommerce: Secure Insight' report was good news for the Australian ecommerce industry which was ranked among the smallest in the developed world.
In contrast Australia ranks an impressive third behind Japan and South Korea for mCommerce. The report showed that last year Australians spent $155 million online via their mobile phones and predicted the figure to grow sharply over the next few years as smart phone penetration moves towards 100 percent.
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