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Online Trading Germany up to $29.1 billion in 2011

GERMANY - The German e-commerce and mail order business is going from strength to strength, the National Distance Selling Association reported on Monday in its 2011 turnover survey. Online sales were particularly strong.

In 2011, Germans spent more money than ever before on goods ordered on the Internet, a survey by the National E-Commerce and Distance Selling Association (BVH) showed on Monday.

Online trading amounted to 21.7 billion euros ($29.1 billion), an 18.5-percent increase year-on-year. This means that the 20-billion-euro mark was breached for the first time ever last year.

Germany's e-commerce and mail-order industry generated combined revenues of 34 billion euros in 2011 - 12.2 percent more than in the previous year. Distance selling accounted for 8.2 percent of overall trading activities in the country. Clothing and fashion items made up the bulk of the business.

BVH CEO Christoph Wenk-Fischer told reporters in Hamburg he'd not expected such a sales surge amid the eurozone debt crisis.

 

Growth prospects

The BVH said they expected e-commerce and mail-order sales to rise even further in 2012, with turnover reaching ...

 

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