Belgian e-Retail Sales index shows the market is up 11% year-on-year

BRUSSELS – the e-Retail Sales Index is released for the second consecutive month reporting on the Belgian sales of May. The index measures the evolution of e-commerce in Belgium.

The BeCommerce Capgemini e-Retail Sales Index reached 144 in May, up 15% from the month of April. The Belgian online retail market grew 11% year-on-year. The average online conversion rate of the retailers participating in the Index was 2.93% in May, up slightly from 2.77% in the previous month.

The average online spend in May declined by 20% when compared with May last year, reaching an all time low of €160 largely due to price drops.

Over fifteen e-retailers are already contributing to the BeCommerce Capgemini e-Retail Sales Index, including Bivolino, Carrefour, CASS Shapewear, Damart, Fatboy, Goedkope Vliegtuigtickets, Jolilly Bodywear, La Redoute, Manutan, Neckermann, Photo Hall, PIXmania,, Snapstore by Cameleon, Telenet and and Unigro. The promoters want to further expand the number of participants and emphasize that participation in the Index is available to reputable e-merchants of all sizes.

The BeCommerce Capgemini e-Retail Sales Index aims at becoming the primary performance indicator of the Belgian online shopping industry

Yannick Muriat, e-Retail Sales Index Lead at Capgemini Belgium: “We are glad to release the Belgium Index for the 2nd month already. The number of participating retailers has been constantly increasing since we started collecting the data a couple of months ago. The hottest Spring season since long did not divert consumers to online buying in May 2011 and most retailers witnessed a sales rise. Only the average basket value has decreased but it partly results from the inclusion of smaller ticket item retailers.”

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