Virtual Piggy, Inc. is a technology company delivering online solutions for parents and merchants that allow children to interact online in a safe and secure manner. Children under 18 spend hours a day playing and interacting online and they often want the capability to also make purchases online. These young consumers have an estimated $50 billion in annual spending power, with much of that spending taking place online.
To date, the tools have not been easily available to educate, control and manage the use of credit cards by children online. Often it has led to children using their parent’s credit cards for purchases that have not been approved by the parent.
Virtual Piggy was developed to provide a tool to address these issues and is designed to provide a secure mechanism by which children can make purchases online in a manner that is approved, controlled and monitored by their parents. The parental control mechanism allows merchants using Virtual Piggy on their websites to sell to children in a manner that is compliant with the Children’s Online Privacy Protection Act.
COPPA is the Children’s Online Privacy Protection Act, a US federal law enforced by the Federal Trade Commission (FTC). It is designed to protect the privacy of children under the age of 13 on the Internet by limiting the amount and type of information websites can collect from children without first obtaining parental consent.