Merlin Entertainments Chooses DataCash to Deliver Single Payment Processing Platform

LONDON, UK – Merlin Entertainments, the world’s second largest attractions operator, has chosen global payment services provider, DataCash, to deliver a single global payment processing solution for 68 sites across four continents. Merlin’s portfolio of brands includes some of the world’s most reputable attractions such as the London Eye, Madame Tussauds, LEGOLAND, Alton Towers and SEA LIFE.

DataCash’s single payment processing platform is designed to provide Merlin’s 40 million customers with a better purchasing experience and will create significant efficiencies for the company as it seeks to streamline its payment processing and fraud prevention methodologies. DataCash was able to offer Merlin Entertainments a single global gateway, delivering multiple, alternative payment types and fraud for its global customer base.

As a result of the implementation, Merlin has seen a number of benefits. As Merlin Entertainments expands its business in the Asia-Pacific region, DataCash is ready to deliver standard card and alternative payment processing as well as other value added services as Merlin Entertainments opens new attractions in Asia. DataCash’s Standard Payments Solution has reduced Merlin Entertainments’ over all payment processing costs through efficiencies delivered by using a single interface for global customer payments. In addition, DataCash’s Outsourced Offline Fraud Screening Solution delivers fraud screening services for each attraction.

Through DataCash’s 50 global acquirer connections, Merlin Entertainments can offer visitors a wide range of payment types as well as allowing it to outreach to regions that it previously had not been present in.

David Paice, eCommerce Director, Merlin Entertainments said: “DataCash was able to deliver a single integrated payment processing solution that meets the needs of Merlin Entertainments’ growing international business. We wanted a partner who was able to deliver cost savings as well as a scope and scale that matched our ambitions. DataCash clearly understood our business requirements both past and future”

Ajay Bhalla, President, DataCash said: “Merlin Entertainments knew that individual local payment solutions weren’t delivering the value they needed and DataCash was able to offer a solution that was tailored to address this specific pain point. It was great to match this need with a solution that fit Merlin Entertainments’ business so well. We are extremely proud that in delivering this solution we went live on the day we said we would go live so the planning and project management was spot on.”


About DataCash


Founded in 1996, DataCash Group Ltd (part of MasterCard Incorporated) provides multi-channel global payment processing services and advanced fraud prevention and risk management solutions to merchants and banks. As a global partner to some of the world’s most recognisable brands in the gaming, travel, retail and finance sectors, DataCash combines smart thinking and an end-to-end solution to help its customers transcend the complexities and expense associated with payment processing. Advanced technology from DataCash enables customers to accept and process payments in over 177 currencies, from over 45 brands across e-commerce, m-commerce channels and cardholder present channels – with the security and confidence of tools tailored to meet exacting and expanding business needs. DataCash customers protect their brand and reputation, enhance end-user experience and capitalize on new global market opportunities.


About Merlin Entertainments


Merlin Entertainments is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last eight years. Europe’s Number 1 and the world’s second largest visitor attraction operator, Merlin now operates nearly 80 attractions, six hotels and two holiday villages in 17 countries across four continents. The company aims to deliver memorable and rewarding experiences to its 44 million visitors worldwide through its iconic global and local brands, and the commitment and passion of its managers and more than 17,000 employees. Merlin Entertainments operates the following attractions – SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures Resort, Blackpool Tower, Heide Park, Earth Explorer, Sydney Aquarium, WILD LIFE Sydney, Sydney Tower Eye and SKYWALK at the Sydney Tower Eye, Kelly Tarlton’s Antarctic Encounter and Underwater World, Oceanworld Manly, and WILD LIFE Hamilton Island. All brands are distinctive, challenging and innovative, and have great potential for growth in the future. Visit for more information.


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