The Hut Group Chooses Adyen to Power Online Payments

AMSTERDAM | Adyen, the fastest-growing provider of next generation Internet and mobile payment solutions, has today announced that its innovative, single-click payment solution has been selected by The Hut Group, the UK’s leading multi-website online retailer. The Adyen payment solution has been integrated into The Hut Group’s many ecommerce sites across Europe, including and

The Hut Group is a UK-based online retailer of health and beauty, entertainment, fashion, bags, footwear and gifts. The Group attracts more than 7 million visits per month, has more than 6 million unique users and shipped more than 4.5 million orders in 2011. International transactions currently account for 35% of The Group’s sales, and the figure is growing. Maintaining a fully internationalized, multi-currency, multi-lingual technology platform is critical to The Group’s ongoing growth.

“The Hut Group is well-known for producing highly specialized and targeted ecommerce services that appeal to a broad customer base distributed all around the world,” explained Andrew Booth, Chief marketing Officer, The Hut Group. “The international coverage offered by Adyen, in addition to the streamlined payment features its solution offers to shoppers, makes it a perfect fit for The Hut Group’s continued rapid expansion. At our core is the ability to build relationships with customers and brands, and Adyen significantly aids this.”

Adyen has practical, hands-on experience supporting ecommerce merchants globally, focusing on maximizing payment conversion rates by smart innovations and providing extensive reporting functionality. Its payment solution has been optimized to support all relevant payment methods across Europe, USA, Asia and Latin America, enabling e commerce merchants like The Hut Group to focus on expanding their global reach by providing shoppers more options for online and mobile payments.

“We are delighted to announce that we are working with The Hut Group, one of the most respected brands in international ecommerce,” explained Roelant Prins, Chief Commercial Officer, Adyen. “The Hut Group is a company with a global reach and we look forward to using our expertise to help support its launch into new markets.”

For more information please visit Adyen’s website or via these links:





About Adyen

Adyen is the leading provider of global Internet payment and e-commerce solutions for mid, large and enterprise e-commerce merchants. Adyen’s revolutionary Internet Payment Solution enables merchant to significantly increase online conversion by optimizing the online payment process. This “one-stop” solution can be implemented within days and connects companies to global customers through a growing offering of payment methods. To learn more, please go to

About The Hut Group

Founded in 2004 and based in Northwich Cheshire, The Hut Group is an online retailer focused on fast moving consumer goods including health and beauty; sports nutrition; gifting; clothing; handbags; footwear; and entertainment.

The Hut Group retails online through its own sites including,,,,,,,,,,, and In addition, it delivers technology services (e.g. loyalty reward schemes) for blue-chip retail partners such as DMGT (The Daily Mail).

In September 2009, The Hut Group was ranked no.1 in the ‘Sunday Times Tech Track 100 of the UK’s fastest growing companies’ and ranked the 3rd fastest growing digital company in Europe at the ‘GP Bullhound Media Momentum Awards’ in May 2010.

For further information, please visit Press Contacts:

James Kennedy AxiCom PR for Adyen +44 (0) 208 392 4091


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