AMSTERDAM | GlobalCollect, the world’s premier payment service provider of local e-payments today launches at Gamescom, its whitepaper “Key facts and Insights on Cross-Screen Monetization of Games in Europe and the US”. Exclusive data from International Gamers Research by Newzoo and GlobalCollect’s transaction data are bundled to share a unique insight into the rapidly evolving games industry and cross-screen gaming opportunities.
In May this year GlobalCollect and Newzoo announced the continuation of their cooperation to bring their combined data to the market. The first result of this cooperation was the publication to profile game preferences and spending behavior of 30 million active internet users in Turkey and 18 million in Poland. Now the joint whitepaper reflects on their latest take on the main trends, cross screen monetization and key facts of the international games market. In addition to the core Western countries, two Emerging Markets, Poland and Turkey, have been included.
The whitepaper further contains facts and insights about:
- Payer to player ratio’s in various online gaming segments (MMO, social, casual, download)
- Time and money spend on games across consumers’ four key screens
- Cross-platform gaming and spending
- Paymentization strategies to increase conversion rates and revenues
Nathan Salisbury, Global Market Director Gaming of GlobalCollect: “The bundling of GlobalCollect’s payment data with Newzoo’s wider market data provides unique insight into the current state of the global gaming market. Data driven business intelligence is key to the paymentization strategies we offer to our clients, and we look forward to further expanding our business intelligence initiatives within our gaming portfolio.”
A selection of key statistics from the whitepaper:
- 2012 sees double-digit growth in time spend on games in US (+26%) and EU (18%).
- Online gaming pushes spending in US (+1%) and EU (+2%) back to growth in 2012.
- 22% of American and 21% of European gamers use all four screens to play games.
- Payer to player ratio’s MMO gamers in the US, Western Europe and Turkey are roughly similar between 46 and 49%. Poland significantly lower at 39%
Peter Warman, CEO of Newzoo: “The vast majority of paying gamers spends money on various game genres and platforms. As game companies aim to follow their players across all screens, consumer and payment insights become increasingly important to back up strategic and commercial decisions and increase ROI. Our co-operation with GlobalCollect is aimed at providing exactly this.”
The whitepaper can be downloaded for free from the following page: http://info.globalcollect.com/monetization-of-games/
Newzoo (www.newzoo.com) is an international market research firm focused purely on the games industry. The company aims to provide the best independent consumer market data across all game platforms and business models. Newzoo also provides monthly revenue and download data on iOS and PlayStore games to its subscribers. Newzoo’s clients include Kabam, Wizards of the Coast, Konami, GREE, Nintendo, Blizzard, Electronic Arts, ProSieben, Gamehouse, Microsoft, and SpilGames.
GlobalCollect is the world's premier Payment Service Provider of local e-payment solutions for international Customer Not-Present (CNP) channels such as internet, mail and telephone orders, and specializes in a wide range of industries such as travel, ticketing, telecommunications, retail, publishing, portals, online gaming, and digital content. While most providers limit their services to a technical link with payment acquirers, GlobalCollect is a full service partner consulting clients on how to increase transaction volumes, expand distribution channels, and reduce costs by streamlining back office processes. Through a single-interface online payment platform, we offer access to an unrivalled portfolio of local and international payment methods in over 200 countries, including all major credit and debit cards, direct debits, bank transfers, real-time bank transfers, eWallets, cash at outlets, prepaid methods, checks, and invoices. For more information please visit www.globalcollect.com and follow us on www.twitter.com/Global_Collect, www.facebook.com/globalcollect and www.linkedin.com/company/globalcollect.