INDIA | PayU India recently launched a new credit card service for their merchants called '1-click-checkout'. Returning customers are now able to pay with just one click on the button.
Whenever a customer makes a payment on the merchant website, he is redirected to the payment gateway website, where the customer has to choose a credit card type and fill-in the card and cardholder details. This process is time consuming, with a significant amount of lead-time before the customer makes the final payment. For subsequent purchases, the customer must repeat the entire process. This often results in lower conversion rates and poor customer loyalty.
Understanding the customer’s frustrations with this process and in order to make the payment process fast & smooth, PayU India took a proactive approach and launched its offering called ‘1-click checkout’, where the customer can store his credit card details. PayU wanted the best security for credit card information, so it joined forces with one of the largest information security company in the world – SafeNet, implementing hardware-based encryption using SafeNet’s DataSecure appliance that delivers the highest level of data security available in a commercial solution. This unified platform for data encryption offers key management and granular access control policies for databases and applications in hybrid environments, simplifying administration, helping ensure compliance, and maximizing security.
Implementing SafeNet’s DataSecure solution helped PayU improve customer experience to a two-step process by storing credit card details in encrypted format in the PayU database. DataSecure also met all the evaluation criteria of PayU, which include load testing and response time, failover testing, performance testing and benchmarking under various load conditions, availability of detailed audit logs, security policies meeting PCI-DSS standard requirements, dual control using multiple administrators, and RMA commitment.
Nitin Gupta, Country Head, PayU India, elaborated, “PayU follows the most stringent security measures and ensures compliance with mandates such as PCI-DSS and the Govt. of India authorized CERT-IN empanelled auditor program and bank audits – all of which require using very strict controls around storing credit card information. SafeNetstood out for its product and support structure in India, which made us choose them over other competitors.”
ABOUT PayU Group
PayU Group brings together businesses dealing with online payments in Central and Eastern Europe as well as in South Africa and India. It boasts an established position in many local markets and trust of hundreds of thousands customers. Companies forming the PayU Group aim at integrating the existing and providing new e-payment services as well as ensuring tools allowing for e-commerce development.
These businesses are owned by Naspers MIH – a media multinational offering solutions based on media and communication technologies all over the world. Due to 15 years’ experience gained on three continents, PayU may develop effective and secure settlement tools used by the biggest websites and webshops.
PayU has already reached over 285 million Internet users in 9 countries. The international group, which originated in Poland, operates also in the Czech Republic, Hungary, Romania, Ukraine, Russia and Turkey. In 2012 the PayU brand was joined by companies owned by Naspers MIH, a multimedia company, processing e-payments including MasterCard and VISA credit card payments, in South Africa and India. Currently, the company is extending its presence on new markets. PayU Group is to be responsible for the financial matters of websites and webshops.